Rebranding And Scaling A Property Management Business Without Losing Service

and i and i think this this is where we want to sort of guide the conversation today because i think that people get quite scared of changing or doing something different you know in their business you know, every four years or every five years.

And I was actually in an office yesterday and we're talking about software and I was doing a soft demo for them for Property Me.

And the business owner said to me, oh, we've changed our software so many times.

And I was like, oh, but what if you change and have you done it? And it ended up being sort of like, I mean, pretty, it wasn't actually a lot because it was actually over the whole lifespan of the business.

And I mean, don't quote me, I can't remember how many years, but it was something like a change every five years in software.

And I was like, that's actually okay to have a change with things like software, business names, targets.

And I think people sometimes fall into the trap of thinking that when you start, that that is the way you've got to be for the next 10 or 20 years.

And so I guess what we'd want to do today is have a little bit of a conversation around those changes and how we need to have changes in our business to continue to grow.

One of the webinars I also did

yesterday was on dual roles that people hold and how And how people that are business owners from the start, where they're solo business owners, they have an intention of just wanting to do 50 properties or 100.

And when they start their business, and maybe this was similar to you, I know it's similar for me, we started off and like, yeah, we just want to have 100 properties and we want to stay small.

And that's how you sell yourself and your whole business life.

ego is around that selling feature and that point of difference.

And then what happens is you then go, you know what? I do want to bring someone on.

I do want to grow.

And then you then fall into that a little bit of a guilt trap because you're like, oh, how do I let my clients go? Because I've just sold them this dream that I only wanted 100 properties and they're going to deal directly with me.

And my comment to that is, your point of difference is allowed to change and your marketing strategy is allowed to change.

And just because that was the way it was at the start doesn't mean that you can't have a new point of difference or a new strategy.

So I think all of that is really where we'll take the conversation because there's a lot of people that fall in this space.