Oct 9, 2026 · 18 min · 7 segments
For years, I recognized Pamela Anderson without knowing much about the woman behind the image. Seeing her differently made me question what I'd overlooked—and how often people do the same with us. In…
Darcy BenincosaHostToday, I want to talk to you about what happens when you have changed and your brand is still introducing new products.
I really think that her branding did not catch up with who the woman actually was.
And by the end of this episode, you're going to have three questions you can ask of your own brand and business this week, and really look at them truthfully to see what you're portraying.
I mean a brand that is beautiful, that looks professional, that is doing exactly what you designed it to do five years ago.
In all of that, you want to present your business differently, but you don't know how.
And when the picture is incomplete, they're going to fill in the rest of that picture themselves.
So they might put you in the wrong category or they will assume you're earlier in your career than you are.
They can think we have less experience because we're still presenting as that person, even though we've really grown.
They hire you for something you can still do, but you no longer really want to spend your time doing it.
And then you have to find yourself having the same conversation over and over, the one that starts with, oh, actually, I also do this, or that's not really the work I'm taking on anymore.
And if you're constantly explaining those two things and something really essential about what you do in your business, that means, if you're explaining it, that your brand is has stopped doing the explaining for you and that's when you know you have left your brand behind and we need to really look at how to get your brand to speak for you again so you don't have to go around trying to explain it to everybody what you do now.
Today, I want to talk to you about what happens when you have changed and your brand is still introducing new products.
I really think that her branding did not catch up with who the woman actually was.
And by the end of this episode, you're going to have three questions you can ask of your own brand and business this week, and really look at them truthfully to see what you're portraying.
I mean a brand that is beautiful, that looks professional, that is doing exactly what you designed it to do five years ago.
In all of that, you want to present your business differently, but you don't know how.
And when the picture is incomplete, they're going to fill in the rest of that picture themselves.
So they might put you in the wrong category or they will assume you're earlier in your career than you are.
They can think we have less experience because we're still presenting as that person, even though we've really grown.
They hire you for something you can still do, but you no longer really want to spend your time doing it.
And then you have to find yourself having the same conversation over and over, the one that starts with, oh, actually, I also do this, or that's not really the work I'm taking on anymore.
And if you're constantly explaining those two things and something really essential about what you do in your business, that means, if you're explaining it, that your brand is has stopped doing the explaining for you and that's when you know you have left your brand behind and we need to really look at how to get your brand to speak for you again so you don't have to go around trying to explain it to everybody what you do now.
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