Google’s AI Revolution Is Here — But Are You Losing the Leads It Sends You?

like so often when we have these podcast episodes, I tell you that sometimes what gets me motivated on a topic is frustration just in what we're doing day to day, what we're working, what's going on.

And as many of you know, my background by trade is really is sales.

And then I also coached high school football for a while.

So those are things that I use a lot of times as a, as a reference and in the last, oh, I guess, six, nine months.

Uh, and I've been talking to you about it.

If you listen, you know, that we started using high level software, the CRM and the automation in particular, for a great number of our clients.

And we just sort of brought them over.

And we did that for a couple of reasons.

One, we wanted to get our own processes in place and get our own skillset amongst our team up to snuff.

And the best way we felt doing that was, well, let's just go set up 50 accounts, you know, and just work through it.

And when we spit out the other end, we'll be pretty good at that.

That's where we're at now.

And in recent times, the next step in that is we've gotten extremely well versed in integrating those CRMs with field routes, Passpack, GorillaDesk.

I think we've done BrioStack as well.

So that that data can flow easier and we have less of a duplicate effort, if you will.

Managing the CRM and the leads, then also managing the new customers, the billing, the routing, etc.

But here's what I really want to talk about and what I want you maybe to think about.

And one of our real missions in this podcast is to create content and episodes that not only will give you some help and some things to think about, but we really want you to be able to go away and go do something and make a difference and be able to see it in action.

And I'm going to tell you a story.

to illustrate kind of what I mean and where I really want to sort of go with this.

So I played, um, high school football.

I did not play in college.

And then I went on with my life, got married, had a couple of kids and the time came for me to help in the local little league football, little league coach football.

And So I did, and then I got this assistant, and he was just this big stud athlete.

He had played cornerback or safety at UCLA.

like so often when we have these podcast episodes, I tell you that sometimes what gets me motivated on a topic is frustration just in what we're doing day to day, what we're working, what's going on.

And as many of you know, my background by trade is really is sales.

And then I also coached high school football for a while.

So those are things that I use a lot of times as a, as a reference and in the last, oh, I guess, six, nine months.

Uh, and I've been talking to you about it.

If you listen, you know, that we started using high level software, the CRM and the automation in particular, for a great number of our clients.

And we just sort of brought them over.

And we did that for a couple of reasons.

One, we wanted to get our own processes in place and get our own skillset amongst our team up to snuff.

And the best way we felt doing that was, well, let's just go set up 50 accounts, you know, and just work through it.

And when we spit out the other end, we'll be pretty good at that.

That's where we're at now.

And in recent times, the next step in that is we've gotten extremely well versed in integrating those CRMs with field routes, Passpack, GorillaDesk.

I think we've done BrioStack as well.

So that that data can flow easier and we have less of a duplicate effort, if you will.

Managing the CRM and the leads, then also managing the new customers, the billing, the routing, etc.

But here's what I really want to talk about and what I want you maybe to think about.

And one of our real missions in this podcast is to create content and episodes that not only will give you some help and some things to think about, but we really want you to be able to go away and go do something and make a difference and be able to see it in action.

And I'm going to tell you a story.

to illustrate kind of what I mean and where I really want to sort of go with this.

So I played, um, high school football.

I did not play in college.

And then I went on with my life, got married, had a couple of kids and the time came for me to help in the local little league football, little league coach football.

And So I did, and then I got this assistant, and he was just this big stud athlete.

He had played cornerback or safety at UCLA.