How to Work with Your Dream Clients in 2026

So I gotta give full credit where it's due.

I learned this from Jesse Pujji.

He built basically what was, like, the OG Facebook marketing agency.

They scaled to twenty-five, thirty million dollars a year and then sold for in the high eight figures a couple years ago.

He then has since gone on to create multiple other bootstrap companies like Growth Assistant, which does over twenty-five million dollars a year, um, Oxen Sites, which does, you know, many millions of dollars.

So he's used this playbook over and over again for companies, and he's used it pretty recently.

I'll put this up on the screen in case you're watching on YouTube.

You can actually see this is an actual email he sent for Clash of Clans, and he used this strategy to close a huge deal, something they actually made twenty-five million dollars in agency fees from over multiple years of working with Clash of Clans.

Pretty incredible.

Here's the way it works.

I want you to go to your LinkedIn.

What most people don't realize is you have a set of dream customers, companies you would love, love, love, love, love, love to work with.

And very often, you have second-degree and third-degree connections on LinkedIn with those people that you are not utilizing.

Many people know that.

Here's how you actually act on it.

I'm gonna give you an example.

So I wanted to work with Shane Parrish, incredible author, super hard to get in touch with.

So I go to my LinkedIn, and I see, oh, I have seventy-six mutual connections with Shane Parrish.

Is there anybody here who can introduce me? And lo and behold, this guy right here, Alex Lieberman, happens to know Shane Parrish.

Now this is where most people fail at this.

I'm gonna give you a very specific set of messaging that will actually get people to forward an introduction to other folks without risking a lot of their own social capital.

So first you wanna send a message like this, right? "Hey man, hope the vacation was fun.

Do you know Shane Parrish?" Well, right, what does that do? Well, the person that you are sending this to, they know you're probably about to make an ask, and what you want to do is de-risk it for them.

Alex could say no, right? He could say no because he doesn't actually know Shane Parrish, but I also give him the option, he could say no 'cause he knows I'm probably gonna ask for an intro, and he doesn't want to give an intro.

And that, that's the purpose, right? I, I don't want to make anybody that I ask this from uncomfortable.