Alex Lieberman

Okay, tell me who you are and what are you building.

Uh, I'm Alex Lieberman.

I started a company in college called Morning Brew, uh, which makes business media fun and engaging for modern professionals.

Morning Brew is a 200-person company that does more than $75 million a year in revenue.

A personal holding company, very simply, is a company that is comprised of companies under it.

Mm-hmm.

Uh, and so the idea would be, let's just say Alex Lieberman's company is Alex Lieberman LLC.

There would be hypothetically 10 businesses that sit under Alex Lieberman LLC, and I'm the CEO of the holding company.

So I go to my LinkedIn, and I see, oh, I have seventy-six mutual connections with Shane Parrish.

Is there anybody here who can introduce me? And lo and behold, this guy right here, Alex Lieberman, happens to know Shane Parrish.

Now this is where most people fail at this.

I'm gonna give you a very specific set of messaging that will actually get people to forward an introduction to other folks without risking a lot of their own social capital.

Yeah, yeah.

And so I think, like I saw a great thing with Alex Lieberman.

So Alex Lieberman's fundamentally very good at like storytelling and creating content, right? And then you, you say, let's say we have somebody else who's kind of, you know, newer at that job.

If you asked both of them to automate their job, you know, the stuff that Alex is gonna put into his bot, the type of prompts, the type of guardrails, the type of thinking he's gonna program it with, it's gonna be very different from maybe the junior employee who's kind of new at this stuff.

And so the outcomes will be radically different as well.

Those people who have that taste are going to be employable forever because if even through the brute forced, uh, force angle, you're gonna run out of meat for the, for the, for the grinder eventually, and you need to have fresh takes because the nature of an LLM is always backwards-looking, right? It's trained on, like, what was really cool six months ago, 12 months ago, whatever, not something that's gonna break through, and you end up with just sort of mediocrity if you, if you keep doing that.

So I think it's, it's super in- it's an interesting point for sure.

Well, I think, I think what I'm saying is, would I buy Alex Lieberman's setup or would I buy Joe Schmo's setup? I would buy Alex Lieberman because he, he had that, that art and judgment, and he was able to articulate it into an agent.

I think, honestly, in today's day and age, it is the only way to keep going on entrepreneurship, on that journey, is if your heart and soul are behind the mission.

Because I'll go to Tyler Dank's former co-founder and Alex Lieberman, right, started Morning Brew.

He talked all the time.

As soon as he sold Morning Brew, he went into a huge depression because he didn't have any more passion for what he was building and he just had money.