I have been following the TMT predictions since you and the team at Deloitte started it, and it's just a fantastic read.
It's also very extensive, and for the purposes of this podcast, we'll keep it to something somewhat shorter, which is generative AI.
Now, listeners can access the full report at deloitte.com forward slash predictions.
The report not only covers Gen AI, but also sustainability, media and entertainment and sports, telecom and technology.
Perhaps to kick us off, Duncan, you make a number of predictions or the group makes a number of predictions.
The first prediction is around enterprise software companies and the embedding of AI in at least some of their products.
Can you talk to us a bit about that in terms of who, you know, we're in the process of seeing that happen already? Is it the larger players? Is it startups or both?
This is the remarkable thing going on right now is virtually every major enterprise software company and most of the startups are doing it at the same time.
One is the sort of productivity suite, summarize my emails and stuff like that.
Across those, the major providers and even the smaller ones are embedding this inside their software.
So that's about designing chips or, for example, writing software code or running call centers.
So across all of those, it's both the big players and the small players are in this space with Gen AI products.
not really not at this point um it's kind of a bit of a surprise i would have expected certain to be leading and others following based on the last sort of three to four months so i've been on the road uh maria for the last oh gosh four months now and have met with at this point a couple hundred clients uh around the world so this is uh north and south america europe central asia um i'm heading for asia next uh next week uh but have already met some clients at mobile world congress so globally everybody's doing this by industry everybody's doing this by size everybody's doing this it's fairly remarkable how rapid the adoption at the level of proof of concepts and trials It's not always enterprise-wide.
But almost everybody, numbers I'm seeing, 90% of companies are playing around with this.
I have been following the TMT predictions since you and the team at Deloitte started it, and it's just a fantastic read.
It's also very extensive, and for the purposes of this podcast, we'll keep it to something somewhat shorter, which is generative AI.
Now, listeners can access the full report at deloitte.com forward slash predictions.
The report not only covers Gen AI, but also sustainability, media and entertainment and sports, telecom and technology.
Perhaps to kick us off, Duncan, you make a number of predictions or the group makes a number of predictions.
The first prediction is around enterprise software companies and the embedding of AI in at least some of their products.
Can you talk to us a bit about that in terms of who, you know, we're in the process of seeing that happen already? Is it the larger players? Is it startups or both?
This is the remarkable thing going on right now is virtually every major enterprise software company and most of the startups are doing it at the same time.
One is the sort of productivity suite, summarize my emails and stuff like that.
Across those, the major providers and even the smaller ones are embedding this inside their software.
So that's about designing chips or, for example, writing software code or running call centers.
So across all of those, it's both the big players and the small players are in this space with Gen AI products.
not really not at this point um it's kind of a bit of a surprise i would have expected certain to be leading and others following based on the last sort of three to four months so i've been on the road uh maria for the last oh gosh four months now and have met with at this point a couple hundred clients uh around the world so this is uh north and south america europe central asia um i'm heading for asia next uh next week uh but have already met some clients at mobile world congress so globally everybody's doing this by industry everybody's doing this by size everybody's doing this it's fairly remarkable how rapid the adoption at the level of proof of concepts and trials It's not always enterprise-wide.
But almost everybody, numbers I'm seeing, 90% of companies are playing around with this.
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