How to get your next 100 leads with content | #262

The first step in this process is number one, you've got to have a concept, an idea.

Remember I said, how do you turn, you're turning how to get leads with content.

That's the title of the talk.

So for you to do that, the first things first is you need to have a concept or an idea before you create that content.

What is the idea of this content? What do you want to say in this content? What do you want to educate people on with this content? What do you want to teach in this content? Because your customers are in two buckets.

There are customers that are in the market to purchase your product or your service now.

And those customers are just 3% of the entire market.

It's only 3% of your market that are willing and ready to buy now.

97% of your market.

They are not ready to buy yet.

So what your content does is that your content generates demand for them.

It generates demand.

So number one is concepts, the idea of the content.

What do you want to share? And everybody is now in the content industry now.

The first step is your idea.

What do you want to share? Maybe you have like an idea bank or whatever, but the first step is the idea.

The second step is now the content.

The content is what contains the idea.

So let's say, for example, you sell, I don't know, water.

I don't know.

Maybe you sell water or you sell clothes.

And perhaps the concept you have for your piece of content is, How people can maintain clothes that they buy.

Great.

You want to teach people how to maintain their clothes so that their clothes last longer.

Isn't it? That's the concept.