Passionate & Prosperous with Stacey Brass-Russell
Oct 7, 2026 · 44 min · 9 segments
Most people are using AI to create lousy content. And it shows. But there's a much more valuable way to use it in your business. AI can't replace your voice, your stories, or your ideas, and if you're…
Stacey Brass RussellHostSo today I want to talk to you about how I've been using AI in my business.
And the reason why I want to talk about this is because I think that there's so much out there about people recognizing what they refer to as AI slop or people using AI to generate like a ton of not that great content so that they can have stuff to post on social media or they're using it to write, you know, write for them and people know and people comment on it and it doesn't always come out great.
Like, I think that, um, AI cannot replace you and your stories and your authenticity and your voice and your personality.
And do I think that everybody does need to work on their writing skills themselves and not just have AI write for them? I 100% do.
There are ways that we can be using AI that can help us in our businesses to create more content and easier ways of creating it if we know how to use it.
And a lot of knowing how to use it has everything to do with trial and error and investing a lot of time into in experimenting and in using AI in ways that maybe are not the obvious, like to literally just have it like write something for you and then you're just going to go out and post that or send it, right? So I thought it would be helpful.
if I walked you through some of the ways that I've been using it lately, because I've been in major content creation mode.
And one of the things that has sort of come up for me in the last couple of weeks as I've been, I feel like I've been in a cave of like, Working on projects and things that take a lot of time and they're not the same as creating like quick things like a social media post or a reel or, you know, feeling like I've got to create that sort of like...
That like short, you know, like attention grabbing content that we think is the most important thing for our visibility and for our marketing.
of thinking that since that's so important to do, which I'm not going to say it's not important.
Like, I'm not going to say it's not important to create the kind of content that we need to be able to post on, you know, on Instagram or whatever.
If you listen to the podcast, clearly you know that because I... rarely make an episode that's less than 50 minutes long.
When I make one that's 35 to 40 minutes, you know, part of me is like, Oh my God, I made a shorter thing.
And then there's another part of me that goes, but so what? Because from what I know about most of my audience, people are okay with whatever length the podcast episode is because they find it entertaining and helpful and, and enjoyable.
So yeah, The kind of content that we need to create, I need to create for social media is actually the content that's the least interesting to me and I find it the least enjoyable and the least fun.
But the content that requires more input, more time, more thought, more trying to take my brain and my inner life and my experience and what I know and what I feel and turn it into something that can be put out into the world.
So like, for example, this podcast, right, is the thing that I invest the most time in when it comes to visibility, content creation, marketing, and whatever, because every episode takes me, you know, however long to record, and then it involves like having it, you know, produced and finished off by my team, and we have to write the show notes, and we have to create some social media content that goes with it for marketing.
And I feel coming up on five years of this show, like in November, and almost 250 episodes, you know, this feels like my chosen, my number one chosen way of sharing my, my whatever you want to call it, my thought leadership, my, you But inside of our businesses, we also get to create other types of content that are very, very important.
And I've been really immersed over the last couple of, I would say, like the last, well, it started in the summer.
So today I want to talk to you about how I've been using AI in my business.
And the reason why I want to talk about this is because I think that there's so much out there about people recognizing what they refer to as AI slop or people using AI to generate like a ton of not that great content so that they can have stuff to post on social media or they're using it to write, you know, write for them and people know and people comment on it and it doesn't always come out great.
Like, I think that, um, AI cannot replace you and your stories and your authenticity and your voice and your personality.
And do I think that everybody does need to work on their writing skills themselves and not just have AI write for them? I 100% do.
There are ways that we can be using AI that can help us in our businesses to create more content and easier ways of creating it if we know how to use it.
And a lot of knowing how to use it has everything to do with trial and error and investing a lot of time into in experimenting and in using AI in ways that maybe are not the obvious, like to literally just have it like write something for you and then you're just going to go out and post that or send it, right? So I thought it would be helpful.
if I walked you through some of the ways that I've been using it lately, because I've been in major content creation mode.
And one of the things that has sort of come up for me in the last couple of weeks as I've been, I feel like I've been in a cave of like, Working on projects and things that take a lot of time and they're not the same as creating like quick things like a social media post or a reel or, you know, feeling like I've got to create that sort of like...
That like short, you know, like attention grabbing content that we think is the most important thing for our visibility and for our marketing.
of thinking that since that's so important to do, which I'm not going to say it's not important.
Like, I'm not going to say it's not important to create the kind of content that we need to be able to post on, you know, on Instagram or whatever.
If you listen to the podcast, clearly you know that because I... rarely make an episode that's less than 50 minutes long.
When I make one that's 35 to 40 minutes, you know, part of me is like, Oh my God, I made a shorter thing.
And then there's another part of me that goes, but so what? Because from what I know about most of my audience, people are okay with whatever length the podcast episode is because they find it entertaining and helpful and, and enjoyable.
So yeah, The kind of content that we need to create, I need to create for social media is actually the content that's the least interesting to me and I find it the least enjoyable and the least fun.
But the content that requires more input, more time, more thought, more trying to take my brain and my inner life and my experience and what I know and what I feel and turn it into something that can be put out into the world.
So like, for example, this podcast, right, is the thing that I invest the most time in when it comes to visibility, content creation, marketing, and whatever, because every episode takes me, you know, however long to record, and then it involves like having it, you know, produced and finished off by my team, and we have to write the show notes, and we have to create some social media content that goes with it for marketing.
And I feel coming up on five years of this show, like in November, and almost 250 episodes, you know, this feels like my chosen, my number one chosen way of sharing my, my whatever you want to call it, my thought leadership, my, you But inside of our businesses, we also get to create other types of content that are very, very important.
And I've been really immersed over the last couple of, I would say, like the last, well, it started in the summer.
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