Maximizing Referral Volume: Aaron Wuthrich’s Real Estate Partnership Framework

How do you think that growing a business through relationships compares to some of the other things that are out there? I know you said that the internet has been really good to you guys, but when you go to look at maybe buying leads from other types of services, how do you think that partnerships with people like Justin, how do you think that compares?

So we did try that purchasing leads in comparison to like a lead that may be coming from a trusted source like Justin and his team.

It's night and day difference.

You know, in certain platforms, you're going to be competing against an unknown number of other people.

I remember early on.

There was, I would make a call and it would be within minutes of getting the lead.

And they're like, stop calling me.

Like I've had 10 phone calls.

I'll never forget when I was like first getting into business for myself.

I was 19 and I took over my dad's or I bought my dad's gutter installation company from him.

And I got cold called by HomeAdvisor.

And they were like, you know, you can start buying leads and all this stuff.

And so I, you know, eventually I agreed and I'll never forget the first time I got a lead, I'd paid like way more money than I had to spend on leads.

And, uh, I was on a job and then I called them like 30 minutes later and they're like, Oh, no, we already talked to the other gutter company.

And I was like, what other gutter company are you talking about? I was like the one that home advisor recommended.

And I called my home advisor rep back.

I was like, do you guys sell these leads to multiple people? And they were like, Yeah, that's our

business model.

It's like,

what the heck? Why would you do that? It's crazy to me, but it is how it's how like those, you know, you sell leads to one person and you max out a territory.

It's like, well, now we have no other way to make money.

Let's just start selling the leads to multiple people at the same time.

I always thought that was crazy.

yeah i think certain companies i think yeah they'll buy leads to sell leads almost right so you never know what's going on or where where it's coming from or yeah it could be it could be fake and then they're selling it it could be you never know so it is good for that trusted relationship you're meeting those people like in person you're excited when that lead comes in from like that referred source right it's like you know it's already warm um there might be someone else bidding on it but you you know that person as well right so yeah it's uh it's not like the the scrape and the barrel kind of lead for sure

How do you think that growing a business through relationships compares to some of the other things that are out there? I know you said that the internet has been really good to you guys, but when you go to look at maybe buying leads from other types of services, how do you think that partnerships with people like Justin, how do you think that compares?

So we did try that purchasing leads in comparison to like a lead that may be coming from a trusted source like Justin and his team.

It's night and day difference.

You know, in certain platforms, you're going to be competing against an unknown number of other people.

I remember early on.

There was, I would make a call and it would be within minutes of getting the lead.

And they're like, stop calling me.

Like I've had 10 phone calls.

I'll never forget when I was like first getting into business for myself.

I was 19 and I took over my dad's or I bought my dad's gutter installation company from him.

And I got cold called by HomeAdvisor.

And they were like, you know, you can start buying leads and all this stuff.

And so I, you know, eventually I agreed and I'll never forget the first time I got a lead, I'd paid like way more money than I had to spend on leads.

And, uh, I was on a job and then I called them like 30 minutes later and they're like, Oh, no, we already talked to the other gutter company.

And I was like, what other gutter company are you talking about? I was like the one that home advisor recommended.

And I called my home advisor rep back.

I was like, do you guys sell these leads to multiple people? And they were like, Yeah, that's our

business model.

It's like,

what the heck? Why would you do that? It's crazy to me, but it is how it's how like those, you know, you sell leads to one person and you max out a territory.

It's like, well, now we have no other way to make money.

Let's just start selling the leads to multiple people at the same time.

I always thought that was crazy.

yeah i think certain companies i think yeah they'll buy leads to sell leads almost right so you never know what's going on or where where it's coming from or yeah it could be it could be fake and then they're selling it it could be you never know so it is good for that trusted relationship you're meeting those people like in person you're excited when that lead comes in from like that referred source right it's like you know it's already warm um there might be someone else bidding on it but you you know that person as well right so yeah it's uh it's not like the the scrape and the barrel kind of lead for sure