Inside Fujikina New York 2026 With Fujifilm's Bryan Minear

Well, tell me a little about the exhibitions.

I know it's not just in one building, right? It's going to be a little bit spread out this year.

Our leader on the marketing team, he went to Kiotography in Kyoto this year and was really inspired by a multi-location kind of festival style layout with galleries.

And I think a lot of the conversations that we had early on were, how do we get all of the, like we have Magnum Photos, we have the International Center of Photography, we have World Press Photo and Photo Fest.

And how do we kind of take all of these pieces And mash them into one event that, you know, who else can do that but Fujifilm? We've had such a cool, unique experience in experiencing other people's printed work.

This is just my own personal perception.

But and I got caught in like the Instagram digital rat race for a long time.

There's always people that are like, you got to print your work.

And I mean, I'm surrounded by photo prints here in my office.

And most of them are by like photographers that inspire me.

One of the things that we want front and center for this event is for people to experience work.

So I think at this point, don't quote me, but we have at least four to six galleries that, you know, you get access to with one $10 ticket.

So, you know, that's kind of first and foremost.

We're looking at this obviously as a celebration of the past 200 years of photography.

But also it's kind of we see us at this inflection point, especially with like all the conversation around AI and generative AI and all that stuff right now.

We're kind of looking at this as like, what what does the community what does the photography community want photography to become for the next 200 years? And that's that's kind of what we.

Yeah, that's kind of really what our our big hope for this event is.

What would you tell, you know, a first timer, someone that's never been there before, you know? There's also a loaner program.

So like, okay, let's go first timer.

What would be some of your tips? And then loaner program, what would you recommend they get? That's always such a hurt.

Oh, it's going back to the gear.

Gear, gear, gear, right?

Yeah.

I will put an asterisk and say, like, we've been very intentional.

We want this to be like... less Fujifilm brand experience and more just generalized photography experience.