Industry Special EP5: Q&A Time!

The cycling industry is still dealing with the fallout from the post-COVID boom and bust. In this final episode of our industry series, Wade Wallace and Suvi Loponen put members’ questions to former bike shop owner Ellory Slater and Madison CEO Dominic Langan. They tackle why the industry has been so slow to recover, the loss of the middle market, the rise of Chinese brands, direct-to-consumer sales, warranty costs, mobile servicing, financing and the future of bike shops. Along the way, they question some of the assumptions shaping the industry and ask what brands and retailers need to do differently as the market settles.