Aug 25, 2026 · 39 min · 10 segments
25 Ways to Sell More Vinyl — Sponsored by Hellbender Vinyl Pressing vinyl is the exciting part. Selling every last copy? That can take a little more creativity. In this episode, I share 25 simple…
If you've listened to the show for any amount of time, if we talked to record label folks, if you've listened to For the Love of Vinyl, we talk about marketing stickers all the time.
Basically, they're round or they're square or they're rectangle, um, or oval, and they are on the cellophane or sometimes on the jacket themselves, but usually on the shrink wrap of a record.
And on there, they have the name of the record and the artist, uh, artist name, and, and they maybe have a little description about what the sound, the, the sound sounds like.
Even selling records at a merch table, not hugely necessary because they kind of understand, um, what the song-- what the band sounds like.
But it's huge at retail because somebody flipping through records might see an album cover they really like, then they read the hype sticker, and the hype sticker says, "This is who the band is.
Maybe if it's a super cool color variant, then the sticker actually has a picture of what the color vinyl looks like because it's shrink-wrapped, so they can't, uh, experience or enjoy that.
But when they see it on the sticker, they're like, "Oh, that's very cool." A lot of labels will put their barcode on there as well and maybe do it in a creative way.
Some people do it a very massive, um, hype sticker that has tons of information, uses a template that's consistent across all their releases.
Some labels do this i-in the way of an obi strip, um, or one of those, um, cardboard strips that go on the side of the spine.
Your pressing plant can do it for you and apply them for you in the same spot, correctly done, or you can get them printed locally or online and then apply them yourself, which is a good option because maybe you don't want them on every record.
Why? Because they see it, uh, in shrink wrap at a record store, and they don't realize inside is a cool blue marble vinyl, and they don't realize that this is actually a genre that they really like, or maybe it was produced by someone, a producer they really like.
So what do I mean by hand numbering? Well, let's say you only press a hundred copies.
If you've listened to the show for any amount of time, if we talked to record label folks, if you've listened to For the Love of Vinyl, we talk about marketing stickers all the time.
Basically, they're round or they're square or they're rectangle, um, or oval, and they are on the cellophane or sometimes on the jacket themselves, but usually on the shrink wrap of a record.
And on there, they have the name of the record and the artist, uh, artist name, and, and they maybe have a little description about what the sound, the, the sound sounds like.
Even selling records at a merch table, not hugely necessary because they kind of understand, um, what the song-- what the band sounds like.
But it's huge at retail because somebody flipping through records might see an album cover they really like, then they read the hype sticker, and the hype sticker says, "This is who the band is.
Maybe if it's a super cool color variant, then the sticker actually has a picture of what the color vinyl looks like because it's shrink-wrapped, so they can't, uh, experience or enjoy that.
But when they see it on the sticker, they're like, "Oh, that's very cool." A lot of labels will put their barcode on there as well and maybe do it in a creative way.
Some people do it a very massive, um, hype sticker that has tons of information, uses a template that's consistent across all their releases.
Some labels do this i-in the way of an obi strip, um, or one of those, um, cardboard strips that go on the side of the spine.
Your pressing plant can do it for you and apply them for you in the same spot, correctly done, or you can get them printed locally or online and then apply them yourself, which is a good option because maybe you don't want them on every record.
Why? Because they see it, uh, in shrink wrap at a record store, and they don't realize inside is a cool blue marble vinyl, and they don't realize that this is actually a genre that they really like, or maybe it was produced by someone, a producer they really like.
So what do I mean by hand numbering? Well, let's say you only press a hundred copies.
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