Sell the Sizzle, Not the Steps: One-Problem Marketing, Signed Engines & Why Nobody Cares About Your Door Jams

And the big thing for me was always, so like I used to box when I was younger.

And then I stopped when we had kids.

For me, it was always just being capable of doing things.

Because

you were getting beat up too much? Is that why?

I got bullied a lot when I was younger.

No, no.

No, no.

That's why you quit boxing for your kids.

Like they can't see daddy getting beat up so much.

Yeah, exactly.

It's different when it was just my wife laughing at me.

My wife and kids.

But, no. Yeah, I always, like, physical fitness.

Why did

you quit when the kids? I mean, why?

My wife.

Yeah, she didn't want me to end up with, like, brain damage or something like that, which is a fair thing.

She kept

losing.

She was going to throw the towel, you know.

Yeah, exactly.

It was that

Rocky moment.

She's like, I don't want to throw it, but I do.