How Important Is Entity SEO for Google's Algorithm? | James Dooley Interviews Dixon Jones (James Dooley Interviews Dixon Jones)

You've mentioned e-commerce.

I want to flip it now for a different type of site.

So let's look at local SEO.

I'm just trying to rank for plumbing in Manchester.

Do you feel that using the same kind of the way you're saying there about it maps out and creates the schema? Should that be being used on a plumbing in Manchester page and having, let's say, the Wikipedia page for this is what I'm on about with Greater Manchester and the location.

This is what we're on about when we're mentioning plumbing.

Should all that be being mapped out? And is Google looking at the schema on that at a local level as well?

I believe so.

So I believe that if you tell Google that this page is about this concept on Wikipedia for plumbing and this page on Wikipedia for Manchester, I think that it absolutely has a direct relationship between that Wikipedia article and something in its own knowledge graph.

So they've got their own knowledge graph of different ideas and different concepts.

But where that concept has a match with Wikipedia, it's already mapped.

So you can easily use Wikipedia or Wikidata or probably a bunch of other databases as well to communicate what you mean by that idea.

And it will be instantly picked up by Google's knowledge graph and understand the relationship.

So that's what I believe.

And I may or may not be, it's not something that publicly Google have stated.

But certainly we have seen multiple, we see that when you define things well in that way, you're getting a better quality of visitor to your website and again as I mentioned on a previous episode or another episode it may not be that you get more visitors you just get better visitors

You've mentioned e-commerce.

I want to flip it now for a different type of site.

So let's look at local SEO.

I'm just trying to rank for plumbing in Manchester.

Do you feel that using the same kind of the way you're saying there about it maps out and creates the schema? Should that be being used on a plumbing in Manchester page and having, let's say, the Wikipedia page for this is what I'm on about with Greater Manchester and the location.

This is what we're on about when we're mentioning plumbing.

Should all that be being mapped out? And is Google looking at the schema on that at a local level as well?

I believe so.

So I believe that if you tell Google that this page is about this concept on Wikipedia for plumbing and this page on Wikipedia for Manchester, I think that it absolutely has a direct relationship between that Wikipedia article and something in its own knowledge graph.

So they've got their own knowledge graph of different ideas and different concepts.

But where that concept has a match with Wikipedia, it's already mapped.

So you can easily use Wikipedia or Wikidata or probably a bunch of other databases as well to communicate what you mean by that idea.

And it will be instantly picked up by Google's knowledge graph and understand the relationship.

So that's what I believe.

And I may or may not be, it's not something that publicly Google have stated.

But certainly we have seen multiple, we see that when you define things well in that way, you're getting a better quality of visitor to your website and again as I mentioned on a previous episode or another episode it may not be that you get more visitors you just get better visitors