Oct 20, 2026 · 49 min · 14 segments
You built a launch team. People read your book, came to your launch party, posted reviews, shared your book, and spent several weeks engaging with you. Then launch day passes. What happens to all of…
Robbie SamuelsHostCornelia KawannGuestDiana Concoff MorganGuestChris L. JohnsonGuest
You know what I love is the three of you are here based on your availability on a calendar.
And yet already, just from what you have said, there's clearly like some overlap in the purpose that you have around your books, your messaging, a little alignment, all of you want, there's a heart centeredness, there's an energy piece.
I just ran a program about how to run, like how to host a panel for a podcast.
It's about finding those underlying themes that pop up and naming them as they do.
So I also know that you've been on this show before and you've talked about some of the things.
Because your book's not a recent book, but here you are still talking about it.
So the idea of spending multiple years and like continuing to think about how to market a book and get it to the right hands.
Why are you so committed still to like talking about your book? And what could you do to inspire others to like follow in your footsteps? Because I think it's so cool.
And so, yeah, I mean, this, this book is, I've been doing this for 20 years and this book is 17 years of my knowledge about how to really be successful on social media as a human.
And it's, the interesting thing is it's becoming more and more relevant with everything coming up with AI and And, you know, all these different ways that we can get lost in social media.
And so for me, there was so much in that book that I feel like it's just going to be relevant indefinitely.
And the other thing, when I wrote it, I had in mind that I was tying it to a website, to my website.
So in the back of each chapter, there are like three take action steps.
You know what I love is the three of you are here based on your availability on a calendar.
And yet already, just from what you have said, there's clearly like some overlap in the purpose that you have around your books, your messaging, a little alignment, all of you want, there's a heart centeredness, there's an energy piece.
I just ran a program about how to run, like how to host a panel for a podcast.
It's about finding those underlying themes that pop up and naming them as they do.
So I also know that you've been on this show before and you've talked about some of the things.
Because your book's not a recent book, but here you are still talking about it.
So the idea of spending multiple years and like continuing to think about how to market a book and get it to the right hands.
Why are you so committed still to like talking about your book? And what could you do to inspire others to like follow in your footsteps? Because I think it's so cool.
And so, yeah, I mean, this, this book is, I've been doing this for 20 years and this book is 17 years of my knowledge about how to really be successful on social media as a human.
And it's, the interesting thing is it's becoming more and more relevant with everything coming up with AI and And, you know, all these different ways that we can get lost in social media.
And so for me, there was so much in that book that I feel like it's just going to be relevant indefinitely.
And the other thing, when I wrote it, I had in mind that I was tying it to a website, to my website.
So in the back of each chapter, there are like three take action steps.
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