Sep 29, 2026 · 49 min · 14 segments
Getting someone to say yes to joining your launch team is only the beginning. One of the biggest mistakes authors make when setting a review goal is assuming most people who join their launch team…
Robbie SamuelsHost
Bill SorokaGuest
Angie CallenGuest
Renee Rubin RossGuest
One of the biggest mistakes authors make when setting a review goal is assuming most people who join their launch team will actually read the book, follow the instructions, and post a review.
Others will leave a star reading instead of actually the written review, which is what you were hoping for.
If you want more than 20 written reviews, you're going to need a much larger group of people supporting your launch, and you need to follow up a lot with them.
That's why I recommend building a launch team roughly three times the size of your written review goal.
So if you're aiming for 50 reviews, you're going to want to get 150 people on your launch team.
And that means you have to plan to actually stay in touch with them throughout that launch.
Following up, though, remember, it isn't about pestering people because they volunteer to support you.
Your reminders help the people who intend to leave a review actually get it done.
Now I've used this approach for all of my own books and with my launch clients because I don't want authors just crossing their fingers, hoping enough reviews appear.
I want them to have a strategy that supports the best intentions of their launch team members.
If you're going to want help creating that launch strategy to get that 50 or more Amazon reviews and create a pipeline for your book to your business, always happy to schedule a complimentary 30-minute book launch brainstorming call.
One of the biggest mistakes authors make when setting a review goal is assuming most people who join their launch team will actually read the book, follow the instructions, and post a review.
Others will leave a star reading instead of actually the written review, which is what you were hoping for.
If you want more than 20 written reviews, you're going to need a much larger group of people supporting your launch, and you need to follow up a lot with them.
That's why I recommend building a launch team roughly three times the size of your written review goal.
So if you're aiming for 50 reviews, you're going to want to get 150 people on your launch team.
And that means you have to plan to actually stay in touch with them throughout that launch.
Following up, though, remember, it isn't about pestering people because they volunteer to support you.
Your reminders help the people who intend to leave a review actually get it done.
Now I've used this approach for all of my own books and with my launch clients because I don't want authors just crossing their fingers, hoping enough reviews appear.
I want them to have a strategy that supports the best intentions of their launch team members.
If you're going to want help creating that launch strategy to get that 50 or more Amazon reviews and create a pipeline for your book to your business, always happy to schedule a complimentary 30-minute book launch brainstorming call.
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