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Angie Callen
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Sep 29, 2026
HUB 524: AUTHOR PANEL - Angie Callen, Bill Soroka, and Renee Rubin Ross
19:27
19:40
19:50
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34:16

Robbie SamuelsHOST
Angie, I have a similar question for you about sort of how you were thinking originally the purpose of the book in relation to your business and how that may have evolved now that the book's been out.

Angie CallenGUEST
Yeah, so I published just before Renee at the beginning of the year, and I think we're pushing 600 copies published, which I'll be honest, I don't know that I had a metric.

Angie CallenGUEST
For me, it was, this is a story I want to give people, and I want to put it in as many hands as possible, not to sell it, but to give it.

Angie CallenGUEST
And so that really that told me I had a story that people would want to have in their hands.

Angie CallenGUEST
And so it's a qualitative outcome or success metric, but it did mean something to me.
14 MINS LATER

Robbie SamuelsHOST
Angie, how do you mentally approach this idea of the value of the book, the price of the book and getting the message out into the world?
Stop Trying to Out-Market AI, Do This Instead
34:51
43:29

Kira PoggeHOST
So for people listening who are in that space, and they're trying to build their small businesses, what's working right now, as we're like in that transitional period, what would you tell them? And do you still think that like newsletters and referrals are our way to go at the moment?
8 MINS LATER

Kira PoggeHOST
Am I going to spend money on it and then not follow through? Like when you're trying to sell a product or a service that has that type of commitment, how do you meet people where they're at? And why do you think that commitment issue is coming up now?
30 Seconds, 50 Tastes, 20 Personalities
1:30
S
1:23speaker_2SOUNDBITE_SPEAKER
[laughs]

Angie CallenGUEST
And so if somebody is slurping, I can have great conversations with them about books, but I'm not having breakfast with them every day.