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Angie Callen

Sep 29, 2026

19:27
Angie, I have a similar question for you about sort of how you were thinking originally the purpose of the book in relation to your business and how that may have evolved now that the book's been out.
19:40
Yeah, so I published just before Renee at the beginning of the year, and I think we're pushing 600 copies published, which I'll be honest, I don't know that I had a metric.
19:50
For me, it was, this is a story I want to give people, and I want to put it in as many hands as possible, not to sell it, but to give it.
20:00
And one of my goals was to be, you know, an Amazon number one release.
20:06
And I was.
20:07
And so that really that told me I had a story that people would want to have in their hands.
20:14
And so it's a qualitative outcome or success metric, but it did mean something to me.

14 MINS LATER

34:16
Angie, how do you mentally approach this idea of the value of the book, the price of the book and getting the message out into the world?
34:51
So for people listening who are in that space, and they're trying to build their small businesses, what's working right now, as we're like in that transitional period, what would you tell them? And do you still think that like newsletters and referrals are our way to go at the moment?
35:07
Oh, there's many things there I want to make sure I remember to say.
35:11
At a high level, I think it's don't react.
35:13
And what I mean by that is like, don't burn your boats.
35:16
Don't shut down LinkedIn.
35:17
Don't shut off Google business.
35:18
Don't stop posting content.

8 MINS LATER

43:29
Am I going to spend money on it and then not follow through? Like when you're trying to sell a product or a service that has that type of commitment, how do you meet people where they're at? And why do you think that commitment issue is coming up now?
speaker_2SOUNDBITE_SPEAKER
1:23
[laughs]
1:26
I'm not a fan of slurpers.
1:30
We don't...
1:30
And so if somebody is slurping, I can have great conversations with them about books, but I'm not having breakfast with them every day.
5:46
Thank you, Angie, re-
5:47
My pleasure.
5:48
Anytime you want never-ending opinions about anything, I'm there.
5:51
Thanks for having me.

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