Sep 22, 2026 · 48 min · 20 segments
What would you rather have: a bestseller screenshot or three conversations with ideal prospects? As an entrepreneurial author, I’d take the conversations. There’s nothing wrong with wanting your…
Robbie SamuelsHost
Kim GroshekGuest
Mitch WeisburghGuest
What would you rather have? A bestseller screenshot or three conversations with ideal prospects? As an entrepreneurial author, I'm going to tell you, I'm going to always take those three conversations.
Now, there's nothing wrong with wanting your book to become an Amazon bestseller.
I've done that 37 times across four books, four countries during the launch, and I don't know, dozens of times since then.
But though it does feel good and it gives you something to celebrate and share, it's not really about your business, right? If you wrote your book to grow your business, bestseller status shouldn't be the only way you measure success.
I'd rather know that your launch reconnected you with a former colleague who now wants you to be introduced to a potential client or someone on your launch team invited you to speak.
Or perhaps a reader reached out because your book helped them realize that you are exactly the person they need to hire.
Those outcomes may never show up on the Amazon bestseller list, but they can have a much bigger impact for your business.
which is why I encourage authors to think about what they actually want their book to accomplish before they launch, before they even write the book, honestly.
Once you know the business outcomes you're working toward, you can build a launch strategy designed to create them.
What would you rather have? A bestseller screenshot or three conversations with ideal prospects? As an entrepreneurial author, I'm going to tell you, I'm going to always take those three conversations.
Now, there's nothing wrong with wanting your book to become an Amazon bestseller.
I've done that 37 times across four books, four countries during the launch, and I don't know, dozens of times since then.
But though it does feel good and it gives you something to celebrate and share, it's not really about your business, right? If you wrote your book to grow your business, bestseller status shouldn't be the only way you measure success.
I'd rather know that your launch reconnected you with a former colleague who now wants you to be introduced to a potential client or someone on your launch team invited you to speak.
Or perhaps a reader reached out because your book helped them realize that you are exactly the person they need to hire.
Those outcomes may never show up on the Amazon bestseller list, but they can have a much bigger impact for your business.
which is why I encourage authors to think about what they actually want their book to accomplish before they launch, before they even write the book, honestly.
Once you know the business outcomes you're working toward, you can build a launch strategy designed to create them.
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