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Mitch Weisburgh

Mitch Weisburgh

Mitch Weisburgh is an author and educator behind "MindShifting: Stop Your Brain from Sabotaging Your Happiness and Success" and a longtime education-technology entrepreneur who teaches and writes about mindset and neuroscience.

Oct 8, 2026

10:03
What are some common limiting stories that you hear from clients?
10:07
So, well, I want to clarify, I'm not a coach.
10:10
I don't coach individual people.
10:12
I teach classes.
10:13
I write books.
10:13
That's what I primarily do.
10:15
But having said that, I think one limiting story that people tell themselves over and over again is, I can't do this.

16 MINS LATER

26:49
It's just that pause and then your prefrontal cortex can help you issue a different response than the knee-jerk reaction that you had.
19:34
Did that affect book two? And is it going to be affecting book three, who the reader is going to be?
19:40
Oh, a little bit.
19:41
And I want to go back to a little bit of what Kim was saying, because a lot of what Kim is, what she seemed to be writing about are, this is how you accomplish this goal.
19:50
And so to a certain extent, it's skills, right? And, and so if you wanted to write a tiny book, You know, you could buy How to Write a Tiny Book and you'd get like the things to do and you could follow that from the book.
20:03
The things that are in the mind-shifting books, you actually, you can't learn them from a book.
20:10
And that's, you know, in one sense, it's kind of unfortunate because, you know, you read the book and you get, if you read the book once, you get familiar with all the different things that you can do.
20:20
But these are the, it's just like, right, you can't learn how to ride a bicycle by reading a book.

16 MINS LATER

36:39
So the reason we're all here is that we connected through one of the recent kindle flash sales that i organized three times a year of entrepreneurial authors come together lower their kindle book price to 99 cents or maybe a dollar 99 if the size of the file is bigger and we all cross promote love mitch you know you've been through this now what was sort of your expectation of what it was going to be like what was it like and how does it fit with the helping you
speaker_2UNKNOWN
18:30
the moment?
18:33
So I think that the...
18:37
Well, the very first thing is self-awareness or what some people might call metacognition and being able to recognize when we're in this survival mode or when we're in this limbic way of thinking.
18:53
And so just recognizing that whenever you're sure of something, you're probably in limbic mode.
18:59
When you know that the other person is wrong, when you know that there's only one way of doing something, When you're feeling angry or anxious or you're procrastinating something that you know that you have to do, those are all signals that you're in limbic mode and you're going to be a lot more effective if you get into resourceful mode.
19:22
Sometimes just that realization, sometimes that self-awareness is really all you need to do because sometimes you can say, oh, yeah, I was upset.
19:31
It's because I had a survival reaction to that, but I'm okay now, and go on and be more resourceful.

15 MINS LATER

34:32
How do you help your clients, your readers, through that discomfort?

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