So how do you decide this warrants the attention that a book would take?

Yeah, so you're right.

I mean, I've gone through a transformation or transition myself.

And initially, just to take everyone back to where I started, initially it was for me, really, to get the book out, because I always wanted to when I was little, right? And I wanted to just write books, so I wrote children's books.

But what has transpired, and I'll kind of tell you my journey a little bit so that you can see the choices, right? and decisions you can make for why.

Then it was, okay, well, there was a need out because I was working with executives.

I was at the time a transformation consultant.

What has it been like on your side of things as far as the outcomes that you see from being part of the Kindle Flash Sale?