Before You Start a Business, Watch This

for me when I stopped in finance and trading and I was just burnt out.

I remember coming home one day and just saying to myself, what am I doing? Like, I'm not happy.

You know, I go to work every morning at five in the morning and I'm there till like 7pm at night sitting in front of 12 screens.

And, you know, it's a thankless job if I make money for our investors.

They're happy, but they won't say anything to me because they expect it.

And if you lose money, it's all on you.

And I went from doing that to opening an art gallery.

And I said, I need something completely to the other side of my brain.

And, you know, it was the worst business ever because you just realize that you just buy art and you try to convince other people that it's great.

um but i only bought you know did things that i liked and enjoyed but it was a great thing because it there was a there's a complete bookend into that chapter of my life

yeah

and then i wanted to go and do something creative which i think the rest of my life i want to do something creative like creative stuff around you know what we do now with music with beauty with art you know and that's the fun thing like and i think it's okay

not to know A lot of people ask me about like, how did you know you wanted to be a creative director or whatever? And I said, I really didn't.

I didn't know what it was, but I knew how I wanted it to feel and how I wanted my day to feel.

I sit into that feeling a lot now.

Like, how do I want tomorrow to feel? Not necessarily what I want to do.

I think that's important.

Well, that's what

a brand is, right? Yeah.

That's how you feel, right? Yeah.

No, it's a good brand.

I mean, this is a masterclass.

It was really a masterclass.

So