Sep 21, 2026 · 30 min · 13 segments
Food and beverage reformulation is becoming increasingly complex as companies respond to regulatory pressures, shifting consumer expectations, and ingredient and cost challenges. In this episode of…
Renee LieberGuest
Stephanie McInnisGuest
Kelly HenselHost
And, you know, obviously reformulation, it's not new, but food companies seem to be facing more pressure and concern, you know, facing more decisions concerning more ingredients than ever before.
So I'm wondering if you can give us a brief background on why this is such a pivotal moment for reformulation.
There's also the media landscape with social media, influencer messaging, and also, you know, other factors like the rise of GLP-1s.
But ultimately, I think this really comes down to this being something that the general public is really interested in right now.
The consumer interest most likely stems from the virality really of social media and influencer messaging.
But the result of that is that the general public is being exposed to information about what they consume all the time.
someone who researches consumer perspectives and behavior, it's been really interesting to see how invested consumers are in reformulation.
for some consumers and there are different reasons why this is so important to them.
But as a result, food companies are navigating a lot of consumer desires and expectations as they explore reformulation.
And I mean, it gets to the heart of like companies are out there trying to kind of get to what consumers are ultimately wanting and what will ultimately drive their purchase behavior, right? So I'm wondering, you know, everybody has a different definition for themselves of what is healthier, less processed.
So how do companies determine what consumers actually value and then which concerns are likely to influence that purchasing behavior?
I think, as you mentioned, consumers just have a very wide range of perspectives, priorities, interpretation of what is going to be good for them, what labels mean to them.
And, you know, obviously reformulation, it's not new, but food companies seem to be facing more pressure and concern, you know, facing more decisions concerning more ingredients than ever before.
So I'm wondering if you can give us a brief background on why this is such a pivotal moment for reformulation.
There's also the media landscape with social media, influencer messaging, and also, you know, other factors like the rise of GLP-1s.
But ultimately, I think this really comes down to this being something that the general public is really interested in right now.
The consumer interest most likely stems from the virality really of social media and influencer messaging.
But the result of that is that the general public is being exposed to information about what they consume all the time.
someone who researches consumer perspectives and behavior, it's been really interesting to see how invested consumers are in reformulation.
for some consumers and there are different reasons why this is so important to them.
But as a result, food companies are navigating a lot of consumer desires and expectations as they explore reformulation.
And I mean, it gets to the heart of like companies are out there trying to kind of get to what consumers are ultimately wanting and what will ultimately drive their purchase behavior, right? So I'm wondering, you know, everybody has a different definition for themselves of what is healthier, less processed.
So how do companies determine what consumers actually value and then which concerns are likely to influence that purchasing behavior?
I think, as you mentioned, consumers just have a very wide range of perspectives, priorities, interpretation of what is going to be good for them, what labels mean to them.
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