I think

it's a really good point that Renee brought up and something that often is, you know, really important to understand.

And I'll get at two areas and ways that we approach this in our research.

You know, one aspect is actually kind of doing some of that prep work beforehand.

So looking at reformulation of other products, maybe not necessarily a product that is definitely being reformulated, but something adjacent, something related may have a similar kind of consumer base or place in the market and really doing some research into how the communication and the reformulation landed with consumers.

This is one area where you can use multiple different data sources.

But one that is great is social media data.

What's the best way to, and it probably depends on the product and the audience, I would imagine, but what are some key, what's some key advice around that?