The Fee You Don’t See on Donation Pages (news)

We are talking about transparent disclosure in the context of, let's just put it out there, the National Council of Nonprofits has published ethical guidelines for giving platforms in the wake of everything that kind of happened last fall.

So we are just continuing to think about what... transparent disclosure of fees transactions tips etc looks like in online giving spaces so george naturally we started with gofundme right it's among the largest right and it has this dual purpose of it offers campaign pages both for non-profits but of course individuals and businesses And can I jump

in? I know I also had this point that it's not just the National Council of Nonprofits putting this together as guidance.

According to the FTC's page about online charitable giving portals, they have, and I'll read verbatim, it's important to provide clear and truthful information to donors, some important information that giving portals should disclose, like this is guidance.

Are there any fees? Be clear about the total amount or percentage of a donor's contribution that will go to the designated charity is a clear point.

Guidance from the FTC as well.

So it's not just the National Council on Nonprofits putting this together as, you know, guidance.

That is correct, George, right? So we are coming at this from a place not of legality of lawyers or experts, right? But what we do know is nonprofit fundraising.

That is our perspective.

That's our lane.

So George, we published an article on nonprofitnewsfeed.com where we walked through the kind of donor flow, if you will, on these pages to see if all the fees were... presented and described to prospective donors cleanly, plainly, legibly, and prominently is kind of how we were looking at this, right? So I know this is an audio medium, so a little bit tricky, but George, I want you to kind of- I want