It’s Now or Never featuring Christina Garnett

So speaking of things that you don't have passion about, customers.

I'm kidding.

You do have a

passion.

You must have a passion for customers.

You wrote a whole freaking book on this.

But let's talk about customer trust.

I think trust comes up.

whenever you're talking about leadership, you're talking about customers, all the things, trust is huge.

You basically have a framework for this.

So just tell me about how you came, how this kind of came to you.

Yeah, so I wrote the first book and it's on transforming customer and relationships and all the moving pieces.

Because as you and I both know, there's tons of CX books.

There's not a shortage.

Like you can go like, Everything's covered.

I

got a whole bunch up at the bookshelf right

there.

I bet you do.

For me, though, because I'm multi-passionate, because I've had a very windy path, like I said from the very beginning, English major, math teacher, my path has been exceptionally windy.

But because of that, I've gotten to see different perspectives of the journey that other people haven't had.

And so in writing the first book, I really wanted to bring all of that together to say, okay, Like, OK, customer brand relationships.

Cool.

But like, what does it all take? Because it takes a village.

It takes all of these different departments.