Jul 30, 2026 · 30 min · 16 segments
Host Kaile Garcia interviews Karthik Gangiredla, a Seattle-based dad and founder of birchstore.com, about what newborn gear parents truly need and how to avoid being…
Karthik GangiredlaGuest
Kaylee GarciaHostWhen you think about businesses that are selling through the roof, like Skims or Allbirds, sure, you think about a great product, a cool brand, and great marketing.
But an often overlooked secret is actually the businesses behind the business, making selling, and for shoppers buying, simple.
You can use it to boost conversions up to 50%, meaning way less carts going abandoned and way more sales going through to checkout.
Upgrade your business and get the same checkout all birds uses.
Sign up for your $1 per month trial period at Shopify.com slash income, all lowercase.
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When you think about businesses that are selling through the roof, like Skims or Allbirds, sure, you think about a great product, a cool brand, and great marketing.
But an often overlooked secret is actually the businesses behind the business, making selling, and for shoppers buying, simple.
You can use it to boost conversions up to 50%, meaning way less carts going abandoned and way more sales going through to checkout.
Upgrade your business and get the same checkout all birds uses.
Sign up for your $1 per month trial period at Shopify.com slash income, all lowercase.