Developing Your Marketing Mindset Part 2

What does Marketing Mindset in Motion actually mean to you? And why did you anchor it in hospitality specifically? Thanks, Rhea.

So

Marketing Mindset, I really believe...

Everyone should be a marketer, whether your marketing is in your title or not.

Because if we're marketing our own business, if we're marketing the business that we work for, or if we're marketing ourselves, we're marketing ourselves every day.

As soon as you leave your home, however we dress, however we look.

We're actually branding and marketing ourselves.

So everyone should have a marketing mindset.

The first book talks about how do we get that mindset using our critical thinking skills, using our strategic thinking skills, using hospitality.

This book.

takes it a little deeper.

Okay, now how do we apply it? How do we actually put it into action and use it? So, for example, one of the chapters, it talks about the difference between internal communications and external communications.

And I know, Ria, you're studying marketing, so hopefully this topic came up.

But, you know, as somebody who's been in industry for 40-plus years at this point, How many times have the public been communicated by a company and they forgot to tell their own people inside? Internal communication should always come before external and it's often overlooked or an afterthought.

That's putting our marketing mindset, our communications mindset into motion, for example.

I already feel so like some energy there.

I unfortunately did not learn this.

I don't know what my professors are doing.

I guess I got to transfer to BU.

I don't know what's going on.

No

offense to NASA professors

by any means, but this is another way of looking at it.

I love it.

And I love what you said about how when you get out of bed, when you, you know, put on your clothes, the way you present yourself, that's really you marketing yourself and branding yourself.

What does Marketing Mindset in Motion actually mean to you? And why did you anchor it in hospitality specifically? Thanks, Rhea.

So

Marketing Mindset, I really believe...

Everyone should be a marketer, whether your marketing is in your title or not.

Because if we're marketing our own business, if we're marketing the business that we work for, or if we're marketing ourselves, we're marketing ourselves every day.

As soon as you leave your home, however we dress, however we look.

We're actually branding and marketing ourselves.

So everyone should have a marketing mindset.

The first book talks about how do we get that mindset using our critical thinking skills, using our strategic thinking skills, using hospitality.

This book.

takes it a little deeper.

Okay, now how do we apply it? How do we actually put it into action and use it? So, for example, one of the chapters, it talks about the difference between internal communications and external communications.

And I know, Ria, you're studying marketing, so hopefully this topic came up.

But, you know, as somebody who's been in industry for 40-plus years at this point, How many times have the public been communicated by a company and they forgot to tell their own people inside? Internal communication should always come before external and it's often overlooked or an afterthought.

That's putting our marketing mindset, our communications mindset into motion, for example.

I already feel so like some energy there.

I unfortunately did not learn this.

I don't know what my professors are doing.

I guess I got to transfer to BU.

I don't know what's going on.

No

offense to NASA professors

by any means, but this is another way of looking at it.

I love it.

And I love what you said about how when you get out of bed, when you, you know, put on your clothes, the way you present yourself, that's really you marketing yourself and branding yourself.