Leora Halpern Lanz

In fact, we've had her on the show before, and she's so full of information that we decided to invite her back to share some more marketing tidbits with us.

Today we welcome back Leora Lanz to our show.

Leora is a Huntington resident who's a full-time professor at Boston University.

She is the former global director of marketing and communications for HVS, a hospitality consulting firm, then located in Mineola, and former director of public relations and advertising for the ITT Sheraton Hotels of New York, among her other jobs.