I guess it might be in the subconscious, but etc.,

You know, Bill, I'll share sort of an example from the current book, Marketing Mindset in Motion, that relates to what you're talking about.

So in marketing, without getting too academic here, because for radio, that doesn't work.

If I had a whiteboard, I could work this out.

But for radio, it won't work so well.

But hopefully, Ria, if you learned about the marketing funnel, how do you spread the awareness? How do you get people to take action? You know, how do we communicate so that people learn about you, take interest, and then actually, quote, make that conversion happen? download that book, buy that sweater, you know, whatever the action is that we want to take.

Well, that's the traditional funnel.

Like, of course, they're