Oct 21, 2026 · 13 min · 4 segments
Send us Fan Mail Amazon product images can improve CTR and conversion rates when they answer shoppers' questions. Learn how main images, product…
Steven PopeHost
Noah WickhamHost
What makes a really, really great main image and what is considered a main image hack for CTR? First and foremost, know what is your highest relevancy and highest click through rate keyword.

What does your product emphasize from its actual use case? So for this brand in particular, they are wall protectors specifically.

That is wall protector is the biggest thing, right? So you can see here immediately we have the keyword just wall protectors in big bold on the product packaging.

This is, again, what we would consider to be a CTR hack, right? Because we are trying to show people that this is exactly what you are searching for.

Somebody types in the keywords wall protector, right? And then they are scrolling down through the actual listings.

They are immediately going to see this, see these main image and be like, ah, perfect.

Now, secondary aspects of main image CTR hacks, you'll see here, we have a little American flag.

A lot of people don't realize it, but actually being a US product is very impactful to your CTR.

Now, if you're not a product that is made in the USA, do not put that on there because Amazon will take your product down.

Definitely don't add it if it's not something that is made in the USA, but absolutely if it is added in there.

What makes a really, really great main image and what is considered a main image hack for CTR? First and foremost, know what is your highest relevancy and highest click through rate keyword.

What does your product emphasize from its actual use case? So for this brand in particular, they are wall protectors specifically.

That is wall protector is the biggest thing, right? So you can see here immediately we have the keyword just wall protectors in big bold on the product packaging.

This is, again, what we would consider to be a CTR hack, right? Because we are trying to show people that this is exactly what you are searching for.

Somebody types in the keywords wall protector, right? And then they are scrolling down through the actual listings.

They are immediately going to see this, see these main image and be like, ah, perfect.

Now, secondary aspects of main image CTR hacks, you'll see here, we have a little American flag.

A lot of people don't realize it, but actually being a US product is very impactful to your CTR.

Now, if you're not a product that is made in the USA, do not put that on there because Amazon will take your product down.

Definitely don't add it if it's not something that is made in the USA, but absolutely if it is added in there.
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