Amazon PPC Low Impressions? Fix These 3 Problems

If a campaign is not getting enough impressions, what could be the possible reasons? If the campaign is getting enough impressions, but very few clicks, what could be the problem? So I love this.

Kina here is basically asking about the idea of the funnel.

And we have a age old thing we have talked about called the ICAP funnel.

The ICAP funnel is basically this is your impressions, your clicks, your add to carts and your purchases.

So when Hina is asking here, the idea of basically if your campaign is not getting enough impressions, what could be the reason? A couple of very common things as to why you're not getting impressions on your campaign.

Number one, your bid is just not high enough nor competitive enough comparatively to what other people are bidding for on that keyword.

It's a very common one to the keyword is just not all that relevant to your product.

This is something that a lot of people miss.

Again, I've talked at length around the idea of relevancy.

The one that I always use is a deck of cards and the word cards are not necessarily going to be super relevant based on what the customer is looking for.

But the most common I think is just your bid, whatever it is that you have your bid and then relevancy is secondary.

You could also have a hidden suppression on your product.

So if you go to Amazon search bar and type in your ASIN and click enter, does your product show up? If it does not, you have a hidden suppression, you need to relist your product.

Now let's say that you're finally getting some clicks as she says, and the problem is you're not getting any conversions No orders.

Your conversion is super low.

Well, two different things.

You're actually missing one part of the funnel, which is the add to cart, right? So are you actually relevant to what people are clicking on you for, right? And this is something that people miss out a ton of times.

So conversions, the number one converting feature and factor is price, always.

It doesn't matter if you have the best product in the world.

If your product is a billion dollars, you know, more than the next best product in the market, you're not going to get any conversion.

So price is the number one converting feature.

The secondary aspect to that is going to be your review rating.

So understanding how well your product is reviewed.

And then you have the age old saying, which is pictures are for people and reading is for robots.

Nobody reads your bullet points these days.

If a campaign is not getting enough impressions, what could be the possible reasons? If the campaign is getting enough impressions, but very few clicks, what could be the problem? So I love this.

Kina here is basically asking about the idea of the funnel.

And we have a age old thing we have talked about called the ICAP funnel.

The ICAP funnel is basically this is your impressions, your clicks, your add to carts and your purchases.

So when Hina is asking here, the idea of basically if your campaign is not getting enough impressions, what could be the reason? A couple of very common things as to why you're not getting impressions on your campaign.

Number one, your bid is just not high enough nor competitive enough comparatively to what other people are bidding for on that keyword.

It's a very common one to the keyword is just not all that relevant to your product.

This is something that a lot of people miss.

Again, I've talked at length around the idea of relevancy.

The one that I always use is a deck of cards and the word cards are not necessarily going to be super relevant based on what the customer is looking for.

But the most common I think is just your bid, whatever it is that you have your bid and then relevancy is secondary.

You could also have a hidden suppression on your product.

So if you go to Amazon search bar and type in your ASIN and click enter, does your product show up? If it does not, you have a hidden suppression, you need to relist your product.

Now let's say that you're finally getting some clicks as she says, and the problem is you're not getting any conversions No orders.

Your conversion is super low.

Well, two different things.

You're actually missing one part of the funnel, which is the add to cart, right? So are you actually relevant to what people are clicking on you for, right? And this is something that people miss out a ton of times.

So conversions, the number one converting feature and factor is price, always.

It doesn't matter if you have the best product in the world.

If your product is a billion dollars, you know, more than the next best product in the market, you're not going to get any conversion.

So price is the number one converting feature.

The secondary aspect to that is going to be your review rating.

So understanding how well your product is reviewed.

And then you have the age old saying, which is pictures are for people and reading is for robots.

Nobody reads your bullet points these days.