Amazon is Testing AI Main Images Without Telling Anyone

we have a bit of news in the amazon front because amazon as always is doing a do as we say not as we do and this is coming in the form of main images one of the major things that my amazon guy here we have talked about for ages is doing a main image ctr hack and optimizing your main image to try and increase click-through rate Amazon has always pushed back saying, no, you have to have just your own products right there on a plain stark white background.

Well, it doesn't seem that way anymore as Amazon is starting to test out if with their own AI, specifically these types of backgrounds and making brand new, you can see this.

Basically, if you have a product that already has a well optimized main image like this one, then Amazon's not going to do it or any of these.

But you can see here that some of these Amazon is essentially creating the actual background.

So they are showing the allure winner, which is each year, thousands of products are tested by allure beauty.

And so Olay is just a constant allure winner.

It's not surprising to say at least that Olay is having a lot of this, but I first thought maybe it is just them and Amazon has a special deal with them.

But no, We also see it over here with Bliss and then L'Oreal over here.

And so this is happening first and foremost in the beauty category.

And I think it makes a little bit of sense for premium beauty.

It is something that I can say would make sense.

But what we have seen and what many people are claiming so far is that essentially Amazon is doing this without actually asking anyone.

They are just taking their AI and starting to go across any type of product.

And not every single product has to have have that stark white background anymore.

We actually saw if we can go back here, one of the ones that I saw here was a St Ives as well.

It's a cream where you can see St. Ives.

They also are having this happen to them with this non, I guess, white background.

It's more of a gray background.

I don't like it.

But then there are also some other products I have seen where it's an actual entire image.

It's not even the plain white background, but we're seeing this across pretty much the entire beauty category right now where Amazon is testing out.

I don't like this.

Amazon forever has pushed against the idea of a main image hack.

They have also pushed against the idea of, you know, adding anything into your image.

And they always gave a choice beforehand when it came to images and any changes on your product.