Look Established: The Artist Branding Checklist

I can't believe we're back.

I

just noticed my camera was cutting off the top of my head.

Yeah, we're back.

Long time no see, Josh.

I know, right? It feels like it's been like months.

Yeah, I know, right?

Okay, nice.

I like that better.

Have you ever seen those cat videos on Instagram or TikTok? Like they put autotune.

There's an autotune microphone.

It's a karaoke microphone.

And they make the cat meow.

And autotune works.

It's the autotune

built-in microphone.

I need to get one for Marcus.

It's so fun.

You got to see that thing.

Oh, my God.

I love social media, guys.

Don't judge me.

Every time I see a cat video, I'm like, I should probably send that to Berlin.

Yeah, definitely send me all those.

Every time I see the gif of the cat banging on the keyboard on the laptop, I'm like, Berlin.

Yeah, that's me.

It's Berlin.

Totally.

100%.

Tis the bee.

Yeah, but lately I'm very into that autotune microphone cat videos.

Now I got to look them up.

Now I got to find them.

You're going to laugh a lot.

Yeah,

we won't get penalized for playing cats through autotune,

guys.

We're going to be fine.

Nobody's going to sue us.

Hey, that's my cat's voice.

Come on.

Have you seen any?

I knew it.

I

knew you will.

This is apparently the original.

There are so many.

Oh, my God.

It's so good.

You have to play one on the podcast right now.

Pull it up.

Share your screen.

Send the link.

The one you found.

Send the

link.

Oh, my God.

I don't know if this is the same one you're talking about, but oh, my God.

There are so many.

You

pulled up quite a few.

Okay, I'm going to share.

Now you can see I got 600

tabs

opened.

Nothing new there.

Jake is always like, why do you have so many tabs? I'm like, I'm sorry.

I'm sorry.

Because you don't like your processor.

That's why.

Or your RAM for

that

matter.

Oh my God.

I hope we don't get

stupid ads now.

Now we have ads on our radio.

Guys, isn't that great? See, this is positive

mindset, right? Makes me want to

snap into a Slim Jim.

Exactly.

So we got an advertisement.

Isn't that great?

Why did you do this to me? This is my new favorite thing.

Harmonizer too.

And Antares Harmony Engine is sponsoring our podcast.

Guys, let's

go.

Come

everybody.

They don't know it yet, but they are.

They're going to find out.

That was so good.

I love that so much.

Yeah.

Now you're addicted.

Yeah.

Now I'm like, Ooh, how many more can I find?

Yeah.

Yeah.

You'll definitely spend like entire weekend on

that.

Oh yeah.

I'm sure now it's over with.

Yeah.

So what do we do today? Why

is that? Okay.

Stop that.

Okay.

I went to look at another one and just another big, long.

Oh, really?

Yeah.

We'll definitely have fun with those in the future.

Imagine that's like our opening.

Oh my God.

We make

that.

That would be so fun.

Sorry guys, it's admitted our opening song is now going to be...

It's now going to be cats.

Oh, I can't anymore.

My face is already hurting.

Mine too.

Oh, why did you do

this? I blame you.

Yeah, we haven't even started yet and my face is already hurting from...

Same here.

Why would you show me that? You know I'm gonna be like...

Now it's just gonna be just...

All day, just finding videos of gift cats and auto-tune.

Yeah.

Now I have a new mission.

I have to clip out a piece and put it in the next Ashes in the Delta site.

Yes, you definitely can.

People are watching cat videos like crazy on the internet, guys.

I don't know if you noticed.

I

think the internet was born for cat videos.

Cat taking over.

It was a joke about the internet 20 years ago.

Like, have you

seen this

cat video?

That's crazy.

I

was not going to ask you.

I was going to ask you, because we got just a couple of minutes before we get going here.

Did we want to review all of the tracks that Les sent us for possible submissions?

How many he sent?

A lot.

It's a lot.

I don't think we should do it today, no?

No, no.

We probably don't have time for all that.

Yeah, we got a bunch of stuff to discuss.

He's creating his own sync library.

It's crazy.

He's a maniac.

He's like, screw this.

I've got my own whole library.

And yeah, I like that.

Yeah, he's got his own universe.

Yeah, exactly.

That's him.

I love that.

Yeah, he submitted like...

He submitted like 20 tracks.

That's not

bad, actually.

Yeah, 20 tracks.

He was like, listen to these.

See what you think.

I was like, good God.

Less if you're listening.

You're the best overachiever ever.

Yeah, he's an

overachiever.

He

overachieves like nobody's business.

Exactly.

You described him so well.

That's

him.

And when you need more, get less.

I put that in the chat every time when he's around.

We're going to get less famous.

Or

maybe

he's going to get us famous.

I'm going to make my own less

t-shirt and that's what it's going to say.

Yeah.

I like that.

Do you have your finger poised over the button?

Yeah, I already informed the people.

So they've just been listening to us ramble.

Yeah.

Well, here's the official start, people.