Stop Waiting for Permission—Patty Aubery, Co-Creator, Chicken Soup for the Soul

I think the things that really help stand out from others, one is clarity.

Who are you really? Another one is consistency.

Are you consistent with your message? Because you can't be like, I've got one idea today, a different idea tomorrow.

The other is how authentic are you really? Because in today's day and age, people want authenticity.

It builds trust and trust builds brands.

And so, you know, that's kind of, that's Stephen Covey 101 of trust.

So I do believe that those things are really important.

And in today's world, it's really difficult because you're getting hit by so much stuff.

I mean, I didn't have Instagram and Facebook.

I didn't even have the internet when we started.

I mean, when I put in the back of a book, if you have a story, share it at chickensuitforthesoulataol.com. And every morning I got, your mailbox is full, your mailbox.

It's like, okay, maybe we should create a webpage with an opt-in.

I mean, it was just before that.

So in today's world, it's really important to know Who you are, what you do, why you do it so you can share why because people want to know why you're passionate about this, why you care and why they should care.

And then how you deliver whatever it is that you do, whether it's a hamburger at a franchise or if it's clothing and, you know, a subscription online or, you know, if it's teaching somebody in person to do something.

I'd be remiss if I didn't ask if you have any tips or secrets that you've kind of learned from being in the trenches and being out there and finding success in what you've done that maybe you can share with our audience here.

Okay, so I would say stop waiting for somebody else to give you permission.

You know, no one's going to come in and tell you that you can retire or that you can scale or that you can step down and mentor somebody else.

I mean, one of the biggest things is like, how do I, you know, this is my baby.

How do I give it up? Which I'm sure you've heard over and over again.

So... looking at really giving yourself permission to do what's next.

And maybe you need to ask for help and advice and mentoring, but I think no one's saving us if we're not willing to save ourselves.

So I think that's really important.

I think your story is really your superpower.

I think, you know, that really creates connection.