Multiply Your Success with Dr. Tom DuFore
Aug 10, 2026 · 27 min · 11 segments
As the CEO, do you have a job description for your position? And, do you know what your top three responsibilities are? Our guest today is Trey Taylor, who shares with us the 3 jobs every CEO has…
Trey TaylorGuestTom DuForeHostSo takeaway number one is when he said there is often no job description for a CEO.
And he talked about how when he started as CEO of his family business that he had to Google how to be a CEO.
Takeaway number two is when he talked about the three things that every CEO does.
He gave a quick overview of each, but he described culture being like a fish tank, and you have to make sure you get the bad things out and make everything clear.
For people, he said, you have to find capable people and cultural fit people and then retain those people.
living the first phase of his career with a definition of success or defining what other people thought it should be, not what he thought.
So today's win-win comes from the end of the episode when I really liked how he closed with, he said, you can learn to be a good CEO by reading his book, but to be a great CEO, he said, that's when you are able to see something in someone else before they see it and then call it out.
So takeaway number one is when he said there is often no job description for a CEO.
And he talked about how when he started as CEO of his family business that he had to Google how to be a CEO.
Takeaway number two is when he talked about the three things that every CEO does.
He gave a quick overview of each, but he described culture being like a fish tank, and you have to make sure you get the bad things out and make everything clear.
For people, he said, you have to find capable people and cultural fit people and then retain those people.
living the first phase of his career with a definition of success or defining what other people thought it should be, not what he thought.
So today's win-win comes from the end of the episode when I really liked how he closed with, he said, you can learn to be a good CEO by reading his book, but to be a great CEO, he said, that's when you are able to see something in someone else before they see it and then call it out.
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