Multiply Your Success with Dr. Tom DuFore
Jun 15, 2026 · 43 min · 11 segments
How do you scale a franchise brand to hundreds of locations while maintaining quality, consistency, and franchisee satisfaction? Our guest today is Jordan Levine, Chief Operating Officer of Stretch…
Jordan LevineGuestTom DuForeHost
It's always fun to tell the story of what's going on in the world here of Stretch Zone.

In dog years, it feels a lot longer, but I've spent my whole career, I used to say 25 years in franchising, but I think I said that a couple years ago, so now it's actually more than that, but it just feels good to say 25 years in franchising.

I cut my teeth first in early, early, early days of the Cold Stone Creamery brand when we were building something great.

I mean, we took this from a local hometown mom-and-pop franchise in Phoenix, Arizona, Scottsdale, Arizona, to what it became all around the world.

Spent a number of years with Massage Envy brand, and we took that and also kind of did the same thing and took that to really become a household name.

From there, I spent a number of years with WellBiz Brands, which sort of is a platform franchise for Amazing Lash, Drybar, Elements Massage, several different brands.

So it's been just a really, really wonderful 25-plus years, we'll say, in the franchise space, working with great people and great brands, and you really do get to learn the things that work and the things that don't work in franchising.

And so to come here to Stretch Zone now, I, it's not even new anymore, but to be two-plus years now at Stretch Zone, to take all those things that you've learned along your career to here, it's just really fun to be in this chair now.
Well, you have such a wealth of franchise experience and background and being a part of many different franchise systems, and one of the big reasons for at least part of the press tour here is some research that's recently come out.

It's always fun to tell the story of what's going on in the world here of Stretch Zone.

In dog years, it feels a lot longer, but I've spent my whole career, I used to say 25 years in franchising, but I think I said that a couple years ago, so now it's actually more than that, but it just feels good to say 25 years in franchising.

I cut my teeth first in early, early, early days of the Cold Stone Creamery brand when we were building something great.

I mean, we took this from a local hometown mom-and-pop franchise in Phoenix, Arizona, Scottsdale, Arizona, to what it became all around the world.

Spent a number of years with Massage Envy brand, and we took that and also kind of did the same thing and took that to really become a household name.

From there, I spent a number of years with WellBiz Brands, which sort of is a platform franchise for Amazing Lash, Drybar, Elements Massage, several different brands.

So it's been just a really, really wonderful 25-plus years, we'll say, in the franchise space, working with great people and great brands, and you really do get to learn the things that work and the things that don't work in franchising.

And so to come here to Stretch Zone now, I, it's not even new anymore, but to be two-plus years now at Stretch Zone, to take all those things that you've learned along your career to here, it's just really fun to be in this chair now.
Well, you have such a wealth of franchise experience and background and being a part of many different franchise systems, and one of the big reasons for at least part of the press tour here is some research that's recently come out.
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