Oct 22, 2026 · 11 min · 9 segments
“Hasbro’s record Magic quarter included $40 million shipped early, and Chris Cocks told analysts to expect down quarters from the same choice.”…
Wizards grew 31%.
The full year guide went from 5% to 7% up to 7% to 9%.
And Magic did $616 million, the first time it's ever passed $600 million in a quarter.
An inventory heading into Q4 turned out to be the whole call, just not the way I expected.
The first question came from Steven Lasik at Goldman Sachs, who asked, what outperformed? And Chris Cox said everything.
Then, without anybody asking, Cox added that Q4 Magic will probably be down low to mid-single digits.
Gina Goeder, the finance chief, said in her prepared remarks that it was expected in Q4 and landed in Q3 instead.
Cox said that the supply chain was able to deliver a bit earlier, and the channel wanted it.
Then, James Hardiman at Citibank walked through all the moving pieces and said basically this is what everyone is asking us about.
And Cox said, you totally captured it.
Wizards grew 31%.
The full year guide went from 5% to 7% up to 7% to 9%.
And Magic did $616 million, the first time it's ever passed $600 million in a quarter.
An inventory heading into Q4 turned out to be the whole call, just not the way I expected.
The first question came from Steven Lasik at Goldman Sachs, who asked, what outperformed? And Chris Cox said everything.
Then, without anybody asking, Cox added that Q4 Magic will probably be down low to mid-single digits.
Gina Goeder, the finance chief, said in her prepared remarks that it was expected in Q4 and landed in Q3 instead.
Cox said that the supply chain was able to deliver a bit earlier, and the channel wanted it.
Then, James Hardiman at Citibank walked through all the moving pieces and said basically this is what everyone is asking us about.
And Cox said, you totally captured it.
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