Every Day I’m Hustlin'

This is a free preview of a paid episode. To hear more, visit mskmag.substack.com It is 2am on a Tuesday and my girlfriend (now wife) isn’t necessarily grumpy but she certainly isn’t smiling… We have been writing names and addresses on envelopes for four hours to send my Rheumatology At A Glance booklets to people who have ordered them. We are working our way through a pile of printed out orders that I have been stacking on top of my printer so they are in time order. We run out of the 100 books that got delivered that day and more aren’t arriving for another two days from the printers. If I was some weirdo on LinkedIn this would be a piece entitled “What I learned about business from annoying my wife” but instead I am a weirdo in MSKMag and it is “What I learned about side hustles and pricing”. **I Didn’t Plan To Be Successful** Let me indulge my own ego for a few lines. When I launched Rheumatology At A Glance 1.0 (RAG1) I did a week of pre-orders which did ok, about 35 of them sold (at £5 + £1P&P) in the first three days so I ordered 50 and decided to send some to pals because I sort of broke even on it. Then two things happened at essentially the same time. \* I went away for the weekend without a computer \* Seemingly EVERYONE who received a book tweeted about it (yeah it was the golden days of Twitter 🙁)