Sarah Tankel Ellis, Co-founder of We are Twinset & WAT THE BRAND

This is a special episode of More to Say because today I'm sitting here in London with our team and I get to be with one of my favorite long-term clients.

Sarah and Philippa started We Are Twinset 17 years ago here in London as stylists.

And through that time, they built their blog.

They've grown across various social media platforms.

And more recently, they've expanded to have their own clothing line.

And that line continues to grow and be wildly successful.

I wanted to bring Sarah on to talk a little bit about their journey, because this is a co-founder group, which is a really unique thing within the creator industry.

She also has what I would describe as a very smooth story because of the intentionality of her business.

And you'll hear that from her own words coming through of how that they've approached really their category, their their cadence and how they've grown quite organically into a brand that is really additive to their business.

I think this one is specifically very helpful, both for creators, obviously, but for brands.

A lot of the brands that I speak to that are either design led or founder led, that person maybe is not a marketing expert.

but today we know that brands have creator commerce as a really core strategy to their business.

So a lot of my conversations this week have been really helping to guide that personality type that's maybe just launched a brand to understand how best to work with creators.

And so Sarah has amazing advice for that.

She's a cool operator.

Her audience is loyal.

They're buying hundreds of dollars from the girls every single hour on the LDK app.

So this is someone with true success as a creator continued success as a brand and who is a lovely person to share all of her wisdom with.

So welcome Sarah to the podcast today.