And as I've been reading through it, I've been having an awful lot of thoughts about How we often approach life with a sense of fear instead of a sense of attention to what's going on and appreciation and mindfulness.
And so I was thinking about how do we change our approach from that fear-driven decision-making to the fearlessness-driven decision-making? When it comes to finances, what do we actually fear the most? And this is from, it's funny because I went on ChetGPT and I said, what do people fear most when it comes to finances? And they were all things that I've heard clients say to me, fear of not having enough money, fear of running out of money in retirement.
And this particular fear that that worry about doing something wrong at the wrong time, choosing The wrong financial advisor, spending too much, spending not enough, like all of those things is one that I probably hear the most.
It's one of the reasons quite often, honestly, that a lot of 401k plans went to target date funds because historically, well, I shouldn't say historically, really since the early 1990s, when employers started rolling out the option for people to invest their own 401k plan, because prior to that, most of the time employers did, they would hire an investment advisor and the advisor would actually manage the money as a pot.
But in the early 1990s, it became more and more frequent that employees got to choose how their money was invested.
And then, you know, all these options were given to people and they would look at this list of investments that were out there and they'd be like, I don't know which ones to choose for my situation.
I'm not, you know, I wasn't skilled in picking particular investments or how to allocate my money.
Well, a lot of mutual fund companies rolled out a target date fund based on the time that you turned 65.
And as I've been reading through it, I've been having an awful lot of thoughts about How we often approach life with a sense of fear instead of a sense of attention to what's going on and appreciation and mindfulness.
And so I was thinking about how do we change our approach from that fear-driven decision-making to the fearlessness-driven decision-making? When it comes to finances, what do we actually fear the most? And this is from, it's funny because I went on ChetGPT and I said, what do people fear most when it comes to finances? And they were all things that I've heard clients say to me, fear of not having enough money, fear of running out of money in retirement.
And this particular fear that that worry about doing something wrong at the wrong time, choosing The wrong financial advisor, spending too much, spending not enough, like all of those things is one that I probably hear the most.
It's one of the reasons quite often, honestly, that a lot of 401k plans went to target date funds because historically, well, I shouldn't say historically, really since the early 1990s, when employers started rolling out the option for people to invest their own 401k plan, because prior to that, most of the time employers did, they would hire an investment advisor and the advisor would actually manage the money as a pot.
But in the early 1990s, it became more and more frequent that employees got to choose how their money was invested.
And then, you know, all these options were given to people and they would look at this list of investments that were out there and they'd be like, I don't know which ones to choose for my situation.
I'm not, you know, I wasn't skilled in picking particular investments or how to allocate my money.
Well, a lot of mutual fund companies rolled out a target date fund based on the time that you turned 65.
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