BOOK TO BUSINESS [Package Yourself by Clement Fache & Psychology of Selling by Brian Tracy]

Package yourself.

Now, Mr. Clement stated clearly that to package yourself, it does not mean you are trying to fake it.

No, no, no, no.

The concept of having to package yourself is understanding that you have something of value inside that you're bringing out to be a blessing to other individuals.

And if your presentation is not well done, people will not place value on it.

They will not take you serious.

It is as simple as me coming in for this session.

And then I come in, I'm telling you that, oh, it's going to be an amazing time.

But I'm putting on singlets.

Or I'm not putting on clothes.

How will you perceive me? That's the concept behind having to package yourself.

That you have something of value.

But there are certain things you need to put in place for people to pay attention and get the best out of it.

So in his words, he said, people are constantly being selected based on perception.

And that's true.

That's very true.

There's a way you see a guy walking down the street.

You have decided already.

There's a way you see a lady, how she speaks, how she dresses, how she acts.

You already have come to a conclusion.

And that's why an adage will say, first impression matters.

Well, you see, we have entered the dispensation where before people get to meet you, they meet you.

I'm going to get into it.

Stay with me.

He said, whether you choose to speak or not, your life is communicating a message.