Oct 14, 2026 · 41 min · 12 segments
Today we're joined by Eamon Lloyd, VP of Partnerships at Wellhub, to unpack the findings from Wellhub's…
The report describes the gym goer versus the wellness consumer.
So what does that actually look like in practice? Who is the modern wellness consumer in 2026? And how do you think this person is different from the gym goer five years ago?
And there's more and more people who are becoming the, yeah, they want to live a more holistic wellness lifestyle.
And there's a, you know, I think particularly post pandemic, people are much more focused on their well-being than they've ever been.
So we know that I think something like 80% of the operators we spoke to, they believe that they now need to change their proposition, invest and bring in different propositions into their bricks and mortar in order to satisfy the needs of their members.
The members are asking for a more holistic wellness provision rather than just loads of free weights and CV machines.
It's now recovery and longevity and all these different things that people are interested in.
It's also how do I become a destination that helps people feel good about themselves, not just the standard way of doing things.
Yeah, so that's interesting.
So it's being led by the consumers asking for, as you said, recovery tools, wanting to do more things in that space than just check in, do a class or do a workout and leave.
So do you think that we'll see more, I guess, following that trend, more places that are going to have to adapt and evolve to offer more things? Or do you actually think we might see more specialist, you know, we've had concepts forever.
So Pilates studio, yoga studio, do you think those things still have a place or do you think everybody needs to kind of... evolve into this hybrid space?
The report describes the gym goer versus the wellness consumer.
So what does that actually look like in practice? Who is the modern wellness consumer in 2026? And how do you think this person is different from the gym goer five years ago?
And there's more and more people who are becoming the, yeah, they want to live a more holistic wellness lifestyle.
And there's a, you know, I think particularly post pandemic, people are much more focused on their well-being than they've ever been.
So we know that I think something like 80% of the operators we spoke to, they believe that they now need to change their proposition, invest and bring in different propositions into their bricks and mortar in order to satisfy the needs of their members.
The members are asking for a more holistic wellness provision rather than just loads of free weights and CV machines.
It's now recovery and longevity and all these different things that people are interested in.
It's also how do I become a destination that helps people feel good about themselves, not just the standard way of doing things.
Yeah, so that's interesting.
So it's being led by the consumers asking for, as you said, recovery tools, wanting to do more things in that space than just check in, do a class or do a workout and leave.
So do you think that we'll see more, I guess, following that trend, more places that are going to have to adapt and evolve to offer more things? Or do you actually think we might see more specialist, you know, we've had concepts forever.
So Pilates studio, yoga studio, do you think those things still have a place or do you think everybody needs to kind of... evolve into this hybrid space?
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