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Eamon Lloyd
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Oct 14, 2026
#183 From Gym-Goer to Wellness Consumer: Trends, Data & Industry Predictions with Wellhub
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18:31AdrienneHOST
all right so another area that we've talked about a lot on modern wellness over the years and also of course is a huge focus for for well hub is corporate so corporate wellness is an area i think i often think it's overlooked actually in smaller businesses i think with the big operators or if you even big companies where you go in and they might say okay one of the perks is you get a free gym membership and it's kind of become something that maybe is expected i think it's overlooked sometimes with smaller companies So why should they consider, if they're a smaller business, let's say you've got, I don't know, between eight to 30 employees, why should a smaller business consider corporate wellness and how has WellHub helped as part of that strategy?
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19:11Eamon LloydGUEST
So if you're a studio or a boutique and you're looking at corporate well-being as a revenue channel, it's very difficult.
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19:20Eamon LloydGUEST
As you mentioned, if you've got a small number of people in your team, you don't have lots of people available to go and tap into the corporate market, what we found is traditional corporate well-being offerings after 12 months, they only really achieve about 5% penetration or engagement within the companies that they've targeted.
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19:39Eamon LloydGUEST
So whether that's a gym operator doing that locally or working through more traditional corporate well-being provisions, which are not as flexible and a bit more static and longer term, So if you're an operator, you know, taking time to step away from the cleaning, from the coaching, from running the business, doing the marketing to knock on doors into corporate businesses, it's not always seen as a huge opportunity to have a return on investment of that time invested particularly.
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20:07Eamon LloydGUEST
So, you know, from our perspective, we really believe that companies can provide, you know, the tools and resources for all of their people to have a well, you know, really well-being led lifestyle.
7 MINS LATER
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26:58AdrienneHOST
How do they approach that?