Sports and Leisure Management

I'm just curious because I'm sure you...

Within gym spaces, I'd say, I think everyone active because I actually go to everyone active.

Yeah, same.

Yeah, so I think because I go there every week and obviously I see a huge demographic of people there.

I think we're seeing amazing examples of this in the market where operators are adding more value propositions to their memberships.

And that is encouraging more and more people to trade up, spend more money, which operators can reinvest back into the business.

You mentioned everyone active.

We both go there.

So constantly pitching, trying to get onto different kind of, um, incubator schemes, which we did through Bidfoods Open Doors program, and then trying to build out those businesses with the independents.

We're now in, um, Everyone Active gyms and leisure sites, GLL, Better gyms, um, Center Parcs, different kind of kids, family, family leisure sp- spaces through them.

So our out of home business we wanna grow more and more.

Since the beginning we've been on Amazon.

Yeah.

So, like, I'm trying to ...

We, we, when we first launched, we did a lot of family festivals, which was amazing to say, "Hey, we're here." And then we're driving people to Ocado, but I didn't have the stores and the distribution yet to, like, do much more than just say, "Hey, go and buy us at Ocado and Amazon." Now we have that, I would much rather invest in a festival at Everyone Active, or at Center Parcs, or at, um, you know, Better Gyms, and get people tasting our products and, and-

Yeah