#180 Apple Watch Series 12, Hotel Wellness & What Even Is Intrinsic Capacity?

So This Week in Wellness headline number one is about wellbeing hospitality, and we say that 'cause it's just finished, but the Future Hospitality Summit take, took place at the end of September, and that was out in Dubai, and that always puts a huge focus on wellness hospitality.

So they had some pretty impressive stats in their press release.

They looked at a 2025 analysis of more than 12,000 hotels, and they found properties with major wellness offerings generated more than double the total revenue per available room compared to hotels without such an offering in 2024.

That is wild.

We got double the yield from 12,000 hotels polled in that survey.

So ultimately they ended up with this quote, "Wellness is the winner when it comes to returns." Team, no surprise to us, but looking at that, uh, findings of the summit and some of the things that have come out of that, what are we seeing in this space from the work we're doing currently?

Gosh, so much to talk about here.

Sammy, I'm probably gonna let you go first.

I think I'll just say that I read through a few, I read through an article, I read through some of the, um, discussions at the summit, and it kind of feels like, again, we're in a bit of a bubble I think, 'cause we're in a bubble where we are talking and have been talking for a very long time about-

Yeah

... wellness tourism, wellness travelers.

We're kind of the ones beating that drum and telling hotels and telling resorts that wellness isn't just a segment, it's actually the fastest growing segment, and it's also, it's just becoming such a non-negotiable for people to book your hotel.

So we've been saying this for a very long time, but I think what it highlighted to me is that actually we are in a bubble.

There are still a lot of people outside of that bubble who I think are kind of looking and going, "Oh, really? It's not just, you know, a nice-to-have, or it's not just-

Yeah

... an optional resort thing.

This is like ... " Yeah, and again, money talks.

So I think there was a lot of, uh, a lot of the, the article talks about investors, it talks about where people wanna spend the money, and as it says, "Wellness is a winner when it comes to returns," and that is what investors care about, making money.

So Sammy, you're someone who knows a lot about that.

Talk to me.

[laughs] Yeah, look, I, I think I wanna zoom out a little bit, and like you said, Adrienne, we ...

Th- this is a core part of the work that we do, you know, speaking and working with hospitality brands because as the report says, you know, i- if you, if you don't know, wellness travel has outperformed traditional tourism for over a decade, and it's, it's become such a core part of people's lives in general.

That's, that's the reason.

It's not just the wellness tourism as a whole, it's that wellness is part of our life on a daily basis, and when we go away, we wanna continue with those habits.

Now, I think one of the things, again, I'm thinking I'm always gonna look at this from, like, an operator perspective, hotel owner perspective, and what does it actually mean? There's a number of reports that state that I think between 2024 and 2025 it- Over 2,000-plus wellness focused hotels have reportedly launched globally.