83. How to be the Neon Pink in a Sea of Gray and Finally Sell More Houses

I remember my first meeting at my brokerage that I started at, I wasn't even licensed yet.

They just invited me like, hey, like they knew I was going to be starting with them, come to a meeting, meet everyone.

I walked in, everyone was super friendly.

I The sales directors were amazing, like warm and welcoming.

And really, I could tell that they were good leaders.

I'm like, okay, this is so cool.

I get to learn from them.

Like, this is going to be really good.

But the first thing I noticed as I looked around is that everyone must have called each other the night before and said, like, what are you wearing tomorrow? and I missed the memo because I was new, and everyone was wearing suits and looked very professional and nice, so what did I do? I went to Express.

That was my go-to at the time, and I took out a credit card and spent $2,000 on skirts, dress pants, blazers, shirts for under my blazers.

I got a couple pair of heels from, what was that shoe store? I think it was called Aldo That was like where the majority of my money went back in that time period of my life.

I don't even know if it exists anymore.

But anyways, I wanted to look like everyone else in the room.

I wanted to look the part.

Obviously, fast forward, shockingly or not, I eventually came to learn that if I wanted to attract clients to me, that blending in was the exact opposite strategy that I should be following.

I needed to be the neon pink in the sea of gray suits.

And I realized that I could still be professional.

I could still give my clients the best possible experience.

I could still do my job really well, but I wanted to run my business in a way that felt more authentic to me.

So I don't mean when I say the neon pink, like, oh my gosh, like dye your hair or do something crazy or like wear sparkles.

I mean, wear sparkles if you want.

But what I meant was like, I don't need to be in this like robot sea of gray, like picture drawing black dots on a Ford, and they're all the same.

And then there's a neon pink star in the middle.

That's what we want you to be.

That's the personal brand.