Modern Agent Marketing Girls — Social Media Marketing and Personal Branding for Real Estate Agents
Jul 7, 2026 · 24 min · 11 segments
What if ease was never supposed to be the answer? We chase ease in everything: easy recipes, easy templates, easy content calendars, easy checkout buttons. Our brains are wired to love it. I (Kayla…
It's such a buzzword, right? Before buying anything, people are always asking themselves, like, is this going to be a headache? Is this going to be hard? Or is it going to be easy? If it's marked that it's easy, then you're like more likely to buy in, right? Our brains are working so hard every day, literally just to keep us alive and sharp so we don't die.
When was the last time that you really had to tell yourself to take a breath? And maybe not just because you were frustrated with something, but like because it was like, oh, time to like inhale, exhale, inhale, exhale, right? Blinking, keeping your eyes like moist, right? Regulating like your heart, digesting your food, balancing while you're walking.
Walking in and of itself is actually a very complex skill, right? When was the last time you had to think about the way that you were walking? If you've like had to catch yourself before like you go to trip, like if you're starting to trip, but then you catch yourself, you don't even like think about what you're doing.
Your body just does it, right? Or if you like are touching something hot or you feel something hot, your body will actually pull your hand away from something before you even tell yourself, oh, this is hot, right? It's all about your brain processing this information for you.
I learned this while I was researching for this episode, that your brain actually receives 11 million bits of information, listen, per second, per second from your senses.
So 11 million, but your brain's like, I'm only going to focus on these 40 to 50 bits.
You want to know why you're so tired all the time? Because your brain is always making decisions that you're not even really aware of.
Like tuning out like background noise, right? Like if you have like a loud air conditioner or even if it's not loud, right? Like the sound of traffic.
There's a reason why you can be in this like big crowd of people and like hear all this noise and all this chatter.
But if someone says your name, you hear that, right? They actually call that like the cocktail party effect that you can...
You can zone in on that because that is something that your brain is saying, oh, that's important.
But have you ever thought about the fact that you don't even really feel the clothes that you're wearing on your skin until I literally just said it right now, right? It's because our brain is telling us, like we've learned those things don't matter.
So I'm going to tune out the things that don't matter and I'm going to focus on the things that do matter.
And I could go on and on, you guys, like even like learning to walk, learning to ride a bike.
You start to learn these things and it just becomes so familiar that you don't have to process it, right? It's easy.
It's such a buzzword, right? Before buying anything, people are always asking themselves, like, is this going to be a headache? Is this going to be hard? Or is it going to be easy? If it's marked that it's easy, then you're like more likely to buy in, right? Our brains are working so hard every day, literally just to keep us alive and sharp so we don't die.
When was the last time that you really had to tell yourself to take a breath? And maybe not just because you were frustrated with something, but like because it was like, oh, time to like inhale, exhale, inhale, exhale, right? Blinking, keeping your eyes like moist, right? Regulating like your heart, digesting your food, balancing while you're walking.
Walking in and of itself is actually a very complex skill, right? When was the last time you had to think about the way that you were walking? If you've like had to catch yourself before like you go to trip, like if you're starting to trip, but then you catch yourself, you don't even like think about what you're doing.
Your body just does it, right? Or if you like are touching something hot or you feel something hot, your body will actually pull your hand away from something before you even tell yourself, oh, this is hot, right? It's all about your brain processing this information for you.
I learned this while I was researching for this episode, that your brain actually receives 11 million bits of information, listen, per second, per second from your senses.
So 11 million, but your brain's like, I'm only going to focus on these 40 to 50 bits.
You want to know why you're so tired all the time? Because your brain is always making decisions that you're not even really aware of.
Like tuning out like background noise, right? Like if you have like a loud air conditioner or even if it's not loud, right? Like the sound of traffic.
There's a reason why you can be in this like big crowd of people and like hear all this noise and all this chatter.
But if someone says your name, you hear that, right? They actually call that like the cocktail party effect that you can...
You can zone in on that because that is something that your brain is saying, oh, that's important.
But have you ever thought about the fact that you don't even really feel the clothes that you're wearing on your skin until I literally just said it right now, right? It's because our brain is telling us, like we've learned those things don't matter.
So I'm going to tune out the things that don't matter and I'm going to focus on the things that do matter.
And I could go on and on, you guys, like even like learning to walk, learning to ride a bike.
You start to learn these things and it just becomes so familiar that you don't have to process it, right? It's easy.
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