Modern Agent Marketing Girls — Social Media Marketing and Personal Branding for Real Estate Agents
May 26, 2026 · 52 min · 16 segments
Whenever I’m scrolling Instagram, and I come across a post that stops my scroll, I always pause and ask myself why. And that’s exactly what today’s episode is all about! It's just me, Kayla, today…
[upbeat music] So what we're gonna do right now is we are going to dive right into some content that we've been loving so that you guys can, like, find some inspiration, find a little nugget that you're like, "Oh my gosh, I could do something with that," okay? What I really recommend doing is maybe having, like, a notebook and pen out.
I have, like, little note cards even here that I can, like, write things on when we do meetings.
So that way, you can write things down.
But I wanna just give you guys some inspiration.
Let's start with this first one.
Now, if you guys have been following the marketing plans, you have seen me post about this thing before, but I like just finding cool, creative graphics and stuff that can just pop on your feed.
They usually take a little bit more effort than usual.
However, they're not, like, impossible to do.
So this is the first one here.
So let's click over here and see what we got.
Okay, this is Ella's Marketing Service.
I love this post so much, and I did one of these in the marketing plans, but here's the deal.
It's basically just a girl standing there.
She's got her phone.
She's got her drink.
But then there's little, like, zoom-in sections where you add, like, a little video, okay? Before you get, like, super creative with this, I would just recreate this.
Like, literally just for the sole sake of practicing, even if you're like, "I'm not, like, an outfit of the day girl," or, "I don't need to, like, show my shoes," that's fine.
I want you just to practice creating this exact post, and then you can play around with it.
What you can do is you can turn this more into, like, a sneak peek of a listing.
So you can be standing here, and you could be holding maybe, like, a lockbox in one hand and maybe, like, a folder with, like, some of your buyer information or seller information, listing information in that.
And then maybe instead of showing your shoes, you could have, like, a tote bag with, like, your laptop, or you could have your sign laying on the ground or something, right? But do you see how you can take this and just look at the bones of this? And then you can think to yourself, "How can I make this work for me?" And what's so cool is when you start learning how to do this and you start doing it well, all of a sudden you just look like this creative genius.
And really, it's not like you're, like, making these things up out of your head.
You're seeing inspiration elsewhere, but then you're applying it with those, like...
[upbeat music] So what we're gonna do right now is we are going to dive right into some content that we've been loving so that you guys can, like, find some inspiration, find a little nugget that you're like, "Oh my gosh, I could do something with that," okay? What I really recommend doing is maybe having, like, a notebook and pen out.
I have, like, little note cards even here that I can, like, write things on when we do meetings.
So that way, you can write things down.
But I wanna just give you guys some inspiration.
Let's start with this first one.
Now, if you guys have been following the marketing plans, you have seen me post about this thing before, but I like just finding cool, creative graphics and stuff that can just pop on your feed.
They usually take a little bit more effort than usual.
However, they're not, like, impossible to do.
So this is the first one here.
So let's click over here and see what we got.
Okay, this is Ella's Marketing Service.
I love this post so much, and I did one of these in the marketing plans, but here's the deal.
It's basically just a girl standing there.
She's got her phone.
She's got her drink.
But then there's little, like, zoom-in sections where you add, like, a little video, okay? Before you get, like, super creative with this, I would just recreate this.
Like, literally just for the sole sake of practicing, even if you're like, "I'm not, like, an outfit of the day girl," or, "I don't need to, like, show my shoes," that's fine.
I want you just to practice creating this exact post, and then you can play around with it.
What you can do is you can turn this more into, like, a sneak peek of a listing.
So you can be standing here, and you could be holding maybe, like, a lockbox in one hand and maybe, like, a folder with, like, some of your buyer information or seller information, listing information in that.
And then maybe instead of showing your shoes, you could have, like, a tote bag with, like, your laptop, or you could have your sign laying on the ground or something, right? But do you see how you can take this and just look at the bones of this? And then you can think to yourself, "How can I make this work for me?" And what's so cool is when you start learning how to do this and you start doing it well, all of a sudden you just look like this creative genius.
And really, it's not like you're, like, making these things up out of your head.
You're seeing inspiration elsewhere, but then you're applying it with those, like...
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