The Builders Standing Up to a Broken Industry

**“On paper, six or seven competitive builders trying to run one organisation together makes no sense.”** In this episode, we sit down with Bec Kempster, the brilliant Chief Operating Officer (COO) of the Sustainable Builders Alliance (SBA), to talk about the messy, necessary business of upgrading the Australian construction sector. Recording from Matt’s newly completed Grand Designs home, we strip back the hype and discuss how the SBA transitioned from a grassroots cause into a highly structured, professional association shaking up national building standards. Bec shares insights from her eclectic background. Spanning commerce degrees, corporate head office fit-outs, and co-founding business coaching systems for architects, to reveal how the SBA is systematically tackling the biggest bottlenecks in the trade. We break down the SBA’s *Theory of Change*, detailing their current work with TAFEs to build localised trade courses, and their mission to establish crystal-clear definitions for high-performance builds so the market can finally stomp out greenwashing. We also take a look at the data from the SBA's newly released *State of the Market* report. Bec details the hidden category of "transitioning builders". These are tradespeople who build above code but fail to market it, and drops the statistical proof that builders who explicitly sell health, comfort, and performance secure nearly double the forward pipeline of their competitors. We chat about the reality of custom build costs, volume builder challenges, and why vulnerability and education are a builder's best defence against insolvency in a volatile economy. Whether you are a seasoned builder, an architect looking for better site execution, or a transitioning tradie ready to stop faking it, this episode delivers raw, unfiltered site-level truths. Make sure to listen through to the end to grab your **15% SBA membership discount code**! ## **4. CHAPTER MARKERS** **00:00**:Introduction **01:32:** Meet Bec Kempster: Managing Six Builders **05:05**: From Nightclubs to Architect Coaching: Bec’s Journey **09:44**: The Business of Architecture vs. The Building Trade **13:16**: Leaving the Past & Aligning with Sustainability **21:20**: The Material Lifespan & Circular Economy **22:36**: Unpacking the Five Pillars of the Theory of Change **23:51**: TAFE Collaborations with Melbourne Polytechnic **28:41**: Industry Collaborations: From Renew to Master Builders **30:10**: Changing the Name? Builders Alliance vs. Building Alliance **34:49**: Overcoming the Industry’s Lack of Education **39:06**: Volume Builders & The Impact of 7-Star Verification **40:04**: State of the Market Report: The Transitioning Builder **41:41**: Documenting the Journey: Content Strategies for Tradies **48:07**: High Performance vs. Custom Build Realities **49:45**: The Real Cost of Matthew’s Grand Designs House **51:55**: Celebrating Social Traders Certification **LINKS:** **Our Sponsors:** Pro Clima - https://mindful-builder.captivate.fm/proclima MEGT - https://mindful-builder.captivate.fm/megt **Connect with us on Instagram:** @themindfulbuilderpod **Connect with Hamish:** Instagram: @sanctumhomes Website: https://www.yoursanctum.com.au/www.yoursanctum.com.au/ **Connect with Matt:** Instagram: @carlandconstructions Website: https://www.carlandconstructions.com/www.carlandconstructions.com/ Mentioned in this episode: Proclima Sponsor