How to Respond When They Say “It’s Too Expensive”

Now, one of the things that you will come across a lot in sales when you are selling specifically to the wrong person sometimes, sometimes the right person, is the objection of it's too expensive.

In fact, if you're watching this on YouTube, if you're watching this on Spotify and you're able to comment anywhere, wherever you're watching or listening to this episode, I want you to let me know down below if you've come across this, it's too expensive objection, or if it's happening a lot to you, just let me know down in the comments.

Now, when it comes up, The best way for you to deal with this is not to do what other people do.

You see, most people in business and in sales, whenever someone says to them it's too expensive, normally they'll fight with a prospect or they'll argue with them or they'll get offended.

They'll get upset.

They'll say, what do you mean it's too expensive? Like we're the best.

We're the da-da-da-da-da and all that kind of stuff.

And you have to understand it's got nothing to do with you.

You see, amateurs make the objection about themselves.

They get upset.

They take it personally.

Whereas the professionals, they depersonalize the whole thing.

You see, one thing I learned in life many, many years ago, and it serves me right to this day, is that people are not against you.

They are for themselves.

I'll say it again.

People are not against you.

They are for themselves.

So when someone says to you, it's too expensive, Whose needs are they trying to meet right now? Theirs.

Whose side are they on? Theirs.

It doesn't mean they hate you.

It doesn't mean there's something wrong with you.

It doesn't mean that you've done something bad to them or whatever.

Just take away the personal aspect of it and keep it on point.

People are not against you.

They are for themselves.